Personal Interpretation Essay Example | Topics and Well Written Essays - 500 words

Individual Interpretation - Essay Example From this conversation it is clear thatâ the history of Hawaii gives us much data with respect to the old legends and champions of the Land and their commitments in the land. Nonetheless, the lineage of these individuals additionally gives us increasingly essential data with respect to the historical backdrop of these individuals and the achievements in their history. Kamulipo helped particularly in representing the parentage and Cosmology of these individuals. Legitimate investigation of the ancient pieces of the Hawaiian people gives a record that their methods of reasoning nearly exceeded the Western ways of thinking. Their religion uncovers to be similarly as helpful as the Western Religion. This paper pronounces that the Queen of Hawaii presents similar concerns. In the article, we come to understand the significance of liberality. Through the works, we come to understand the achievements of the Hawaiian people. We come to understand the essentialness of [personal personality towards progress. The past might be a hopeless yet with the acknowledgment of the worries about a person’s beginning; we understand that the future turns out to be exceptionally brilliant. The Hawaiian history appears to have been loaded with good and bad times that required numerous spirits looking before any choices were made. The People perceived the significance of tolerating and obliging their standards in a manner that advances society cohesion. The works did a basic work in giving the investigation of culture in individuals. The works obviously presents to us the essentialness of one’s culture and tradition.â Â

3 Super Easy Steps to Make Your Resume Powerful

3 Super Easy Steps to Make Your Resume Powerful A resume isn’t only a rundown of everything you’ve done. It’s your first took shots at persuading an organization that you’re the ideal fit. Some portion of that is clarifying that your specific abilities and experience coordinate correctly with their necessities. They’re searching for experts you have to give them you have what it takes. Resume patterns change after some time and selection representatives will in general search for explicit things. Here are three different ways to ensure your resume isn’t too broad to even consider getting you the job. In expansion, here are the absolute best resume tips in 2016 that can assist you with finding your next activity interview.1. Do your researchDon’t simply rush the thing to each organization that’s recruiting in your city. Discover an organization for whom you know you’d be a fit. Discover one that’s the correct size for you, in the correct business, and one that you are amped up for. Make a short rundown of these fantasy organizations and spotlight on them. What’s the way of life at every one? Where might you fit in the best? Do you have a specific selling point that would astonish one organization more than the others dependent on their central goal and scope?2. Be specificOnce you’ve made sense of precisely what your optimal organization or position is searching for, show them your reputation! Explain to them definitely how and why you are flawless forâ that explicit occupation inâ your individual marking articulation. You can consolidate this â€Å"look no further† sort of language into depictions of each position you have held.3. Show, don’t tellConsider utilizing an infographic or picture or some likeness thereof to commute home your point. A diagram or a chart can represent a specific achievement guarantee significantly, whenever utilized accurately. This is another pattern in resumes, however can be comp elling when done correctly.The main concern is to ensure you comprehend what the organization needs, at that point ensure you show them exactly how impeccably you coordinate their needs, thing by thing. It may require a touch of additional work in the resume-making stage, yet you’ll be happy you did it.4 Resume Tips To Prove You’re The Perfect Fit For The Position

You Are the Judge Rio Salado free essay sample

At the point when individuals lose their employment, it unleashes ruin on their lives. In the event that an individual is terminated without reason or unjustifiably, they are probably going to look for pay. In the event that an individual hasnt marked an agreement or is terminated, with special case to a couple of focuses in the work freely teaching, there isn't a lot of they can do about it. The law is on the organizations much of the time of freely work. On account of Elaine, she was terminated without notice or purpose behind end. Elaine had been guaranteed vocation openings and given a pay, however no agreement was agreed upon. Elaines business employed a renewed individual for Elaines position who had less training and experience. Elaine accepts she was terminated unjustifiably and is suing to recover her activity. I trust Elaine may have a solid case on account of the individual who was employed for her position. We will compose a custom paper test on You Are the Judge Rio Salado or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Elaine was terminated without valid justification or notice. The business at that point supplanted Elaine with a male representative with less professional training and less instruction. Elaine has a decent possibility of recovering her activity by suing her manager for sex descrimination. Her replacement was mediocre compared to Elaine in a couple of key regions and that may demonstrate the business terminated her because of descrimination. There are a few special cases where representatives can't be terminated regardless of whether they are voluntarily workers. One special case is a legal exemption. A legal special case says a business cannot terminate a worker that is an individual from a worker's organization if their terminating is infringing upon work laws or aggregate haggling understandings. Another special case is an inferred in-actuality contract. A suggested in-reality says that if the organization states in a handbook, on a notice board or different implies that a representative can't be terminated on the off chance that they play out their activity appropriately. An open approach special case expresses that a worker can't be terminated in the event that it disregards open strategy. A worker can't be terminated for serving in jury obligation, or declining to overstep a law. Another special case is a tort exemption. A tort special case says a representative can sue a business for misrepresentation, purposeful punishment of enthusiastic pressure or maligning of character. Elaine was working for a freely business and was terminated without reason. The business didnt criticize her character, violate any agreements or any laws disallowing them from releasing her. Elaine doesnt trust her release was reasonable and is battling to recover her activity. I accept she has a decent possibility of recovering her activity since she may have been a casualty of sex segregation.

3 Poems Free Essays

string(143) mandate action words which delivers to someone else, for example, (listen, look, come (2x), run (2x), hop, yell, chuckle, move, cry and sing). Republic of the Philippines Tarlac State University COLLEGE OF EDUCATION Villa Lucinda Campus, Tarlac City 73 Poems (A Stylistic Analysis) In Partial Fulfillment of the Requirements In the course EM9 Introduction to Stylistics Submitted to: Mr. Christopher Ronn Q. Pagco Instructor [1] (tune in) this a canine barks and how absurdly houses eyes individuals grins [5] faces roads steeples are energetically tumbl ing through marvel ful daylight [10] †look †selves,stir:writhe o-p-e-n-I-n-g are(leaves;flowers)dreams ,come immediately come [15] run with me presently bounce shout(laugh move cry sing)for it’s Spring [20] irreversibly; and in earth sky trees :wherever a supernatural occurrence shows up [25] (yes) you and I may not hustle it with a thousand sonnets my sweetheart [30] however no one will stop it With All The Policemen In The World (E. We will compose a custom exposition test on 3 Poems or then again any comparative theme just for you Request Now E. Cummings, 73 Poems) Introduction Stylistic is totally different from considering writing. That is the reason it is extremely hard to do a complex investigation than to do an artistic examination. Since while doing an abstract investigation, you simply center around the components of the story and the hypothesis being utilized. It is very surprising while doing a Stylistic examination, which you ought to consistently be founded on realities. That is the reason doing an elaborate investigation is extremely verifiable and confused. In doing an elaborate examination, we attempt to clarify how the words in the content make sentiments and implications. I will break down the 73 sonnets of E. E. Cummings. I will show you the expressive highlights of the sonnet. Edward Estlin Cummings was conceived October 14, 1894 in the town of Cambridge Massachusetts. His dad, and most consistent wellspring of stunningness, Edward Cummings, was a teacher of Sociology and Political Science at Harvard University. In 1900, Edward left Harvard to turn into the appointed pastor of the South Congregational Church, in Boston. As a youngster, E. E. gone to Cambridge government funded schools and lived throughout the late spring with his family in their mid year home in Silver Lake, New Hampshire. E. E. cherished his adolescence in Cambridge so much that he was roused to compose questionably his most renowned sonnet, â€Å"In Just-â€Å". Less in, â€Å"In Just-† yet Cummings took his father’s peaceful foundation and utilized it to lecture in a considerable lot of his different sonnets. In â€Å"you will over all things be happy and young,† Cummings lectures the peruser in stanza advising them to adore with naivete and honesty, as opposed to tune in to the world and rely upon their brain. Going to Harvard, Cummings considered Greek and different dialects. In school, Cummings was acquainted with the composition and masterfulness of Ezra Pound, who was an enormous impact on E. E. what's more, numerous different craftsmen in his time. After graduation, Cummings chipped in for the Norton-Haries Ambulance Corps. On the way to France, Cummings met another select, William Slater Brown. The two turned out to be dear companions, and as Brown was captured for composing implicating letters home, Cummings would not separate from his companion and the two were sent to the La Ferte Mace death camp. The two companions were at long last liberated, just because of the influence of Cummings’ father. E. E. Cummings tried different things with graceful structure and language to make an unmistakable individual style. A Cummings sonnet is extra and exact, utilizing a couple of catchphrases whimsically positioned on the page. A portion of these words were developed by Cummings, regularly by consolidating two basic words into another union. He additionally modified syntactic and phonetic standards to suit his own motivations, utilizing such words as â€Å"if,† â€Å"am,† and â€Å"because† as things, for instance, or doling out his own private implications to words. Regardless of their nontraditional structure, Cummings’ sonnets came to be famous with numerous perusers. Elaborate Analysis Before I start the investigation itself, let me tell first my underlying understanding of the sonnet. This is my general understanding of the sonnet. 73 sonnets is a book which is an assortment of sonnets by E. E. Cummings. It has 73 pages and every sonnet doesn't have any title. The sonnet that I will do an elaborate investigation is found on page 63. The reality the E. E. Cummings didn't make or put a title in every sonnet gives the peruser the consent to give their own title. So for reference, I will utilize the word ‘Spring’ as a title. Since, it is the main word in the sonnet written in capital letter. Cummings’ sonnets are hard to decipher in light of the fact that they contain striking abnormalities. A large number of E. E. Cummings sonnets that I have perused appear to all the delight and new things it acquires life yet different works represents pessimism to humankind. ‘Spring’ is a reference for another life. It is a start. I have related it in the life of everybody. After the winter which can be an image of issues and battles, we individuals are upbeat in the way that spring is coming which can be an image that each issue has its completion and arrangement. At the point when you are by one way or another overlooking God and not placing Him in the focal point of your life, it resembles everything isn't right. Yet, when you put Him in the focal point of your life, everything appears to be okay. When everything turns out badly simply keep your confidence. You will feel honored and calm consistently. What's more, this new existence with the Lord is ‘Spring’. I thought of this understanding by just taking a gander at the words and by perusing past the lines. Phonetic Stylistic Features I effectively saw that the sonnet comprises of numerous things and action words. NOUNSMAIN VERBSADJECTIVESADVERBS doglistenwonderfulcrazily housesbarkseasily yestumblingquickly peoplelookirrevocably smilesstir faceswrithe streetsopening steeplescome (2x) sunlightrun (2x) leavesjump flowersshout dreamslaugh earthdance skycry treessing miracleis poemsarrives policemenhurry worldstop 192114 The things are generally concrete and just two are theoretic al (dreams and supernatural occurrence). Things that are identified with nature are hound, leaves, blossoms, earth, sky, trees, marvel and world. Things that are identified with human are houses, eyes, individuals, grins, faces, lanes, steeples, dreams, sonnets and police officers. There are no neologisms and no morphological deviation which Cummings is partial to utilizing. It utilizes mandate action words which delivers to someone else, for example, (tune in, look, come (2x), run (2x), bounce, yell, giggle, move, cry and sing). You read 3 Poems in class Article models The most striking part of deviation in ‘ Spring’ is the consistent utilization of lower case letters rather than capital letters which is known as the graphological deviation. It is regular of Cummings’ sonnets so I will no longer offer noteworthiness to it. Cummings’ want is to break the ordinary show. The impact of graphological deviation is to forefront the words which are written in capital letters. Since ‘Spring’ is the main word which is written in capital letter, I can say that it assumes a major job in the significance of the sonnet. A portion of the words are truly written in an odd way. In lines 7 and 8, Cummings partitions the word tumbling with the goal that the dynamic morpheme â€ing shows up on a different line. In these lines, the action word seems to tumble starting with one line then onto the next. I think it is a path for us to comprehend the activity being done as a significant idea in the sonnet. In lines 8 and 9, the word great stumbles into the morphemes (marvel and ful). I can decipher it in two different ways, the thing wonder and the modifier superb. There is astrong component of foregrounding in the last refrain (With All The Policemen In The World) since the words start in capital letters which make it stick out. There is additionally absence of phonological parallelism, evident absence of accentuation and it follows the linguistic requesting which adheres to the guidelines of sentence structure. Maybe, Policemen is utilized on the grounds that they are the generalization case of influential individuals. There is likewise the subsequent pronoun (you) in line 26 and it has a recipient alluded to ‘my darling’ in line 29. Recommending that there is a sentimental connection between the speaker and whomever he is alluding or tending to. Semantic Deviation In lines 12 and 13, (o-p-e-n-I-n-g/are(leaves;flowers)dreams). In line 13, leaves and blossoms imply that they are truly opening. Dreams can't really open. It defies the norm of subject-action word object. It will be progressively fitting to state the leaves and blossoms are opening. It causes me to show up to the understanding that the poet’s dreams are opening figuratively. In line 2 (this a canine barks). The conceivable clarification of this is this is utilized to show that the speaker is alluding to a particular pooch, however an is utilized to show that the speaker isn't certain of the dog’s name. Syntactic Deviation Cummings utilized a lot of accentuation where it would not be essential. Model is in lines 12 and 13 (o-p-e-n-I-n-g/are(leaves;flowers)dreams). This expression is being organized where accentuations are not required. In lines 3 to 6 (how insanely houses/eyes individuals grins/faces avenues/steeples are anxiously) and in line 22 (earth sky trees) gatherings of things are regularly run together without accentuation. Cummings split the dynamic participle ‘opening’ into its segment letters (o-p-e-n-I-n-g). The hyphens are utilized to communicate that opening of Spring is a long, overwhelm process and moderate. The accompanying line (are(leaves;flowers)dreams) contains no spaces among words and accentuation marks. Dynamic action words, for example, in line 10 (- look-) which accompanies hyphens on the two sides, the underlying action word in line 14 (,come immediately come) which begins with a comma and in line 11 (selves,stir:writhe) which is associated by a colon and absence of room which makes them foregrounded. Activities are foregrounded

Advertising: the Magazine Game Informer

Witness a promotion for Old Spice grabbed my attention. The purpose behind this was on the grounds that it was enormous scope, in your face, and took up two pages. The way that this advertisement set up and fortified the brand name was exceptionally cunning. The promotion utilized unbiased, warm inviting hues, for example, dull orange, and blue with striking white content. This is by all accounts an ordinary old flavor promotion in my eyes. I state this on the grounds that the manner in which old flavor depicts its self is funny and yet, in actuality genuinely manly.This is a conspicuous point, on the grounds that in the include the man is shrouded in the old zest frothing body wash while riding a goliath crow away from the dusk while being struck by lighting. This makes an extremely intense point that it is the masculine of manliest body washes. This is clear on the grounds that no normal man could handle riding a goliath crow just as a considerable lightning strike all while shroud ed in a frothy cover of body wash. With regards to the topic of what I think they are attempting to make, I accept they are attempting to depict this prevalent man of men image.I am ready to interface this promotion with others that I have seen for old flavor in a similar way. For example, a business I recollect about â€Å"the man that your man could smell like† the trademark of the advertisement is that â€Å"We're not saying this body wash will make your man into a sentimental tycoon stream military pilot, however we are implying it. † This fortifies my point that the organization Old Spice is attempting to make a prevalent picture that their body wash speaks to. Back to the magazine advertisement, I feel that making this predominant picture targets youthful just as more established men.They seem cool to a more youthful age gathering while additionally focusing on an increasingly middle age bunch that speaks to all that they could have been in their lives, however c an be by utilizing their body wash so as implied in the business I discussed already. The situation of this advertisement in the magazine is more towards the end. The advertisement itself is laid out by a white fringe, which supplements the striking enormous white content. The man riding the huge flying creature takes up one page while a nearby of the keeps an eye on face takes up the different half.This is significant in light of the fact that I accept that they are attempting to show what the man is fit for by giving him riding the flying creature while holding the body wash, while on the other portion of the advertisement they show a nearby of his face, which shows certainty. You can tell this by his outward appearance. He appears to be thoughtful yet additionally genuine simultaneously. While then again he is riding the feathered creature with a hollering face, for example, competitors do when they are getting â€Å"pumped† up. This is important in light of the fact that this is a NFL embraced ad.I accept this can likewise depict different sides to the body wash, for example, certain and active yet additionally merciful. This may likewise have to do with the aroma â€Å"showtime† that they are promoting. Which most likely has to do with significance business. This advertisement impacts me, and draws in me to their item since I feel that this aroma will cause me to feel as though I am progressively certain and prepared for business, or â€Å"showtime. † This is something that is imperative to numerous individuals just as me.If I am liking myself and how I smell, I might be progressively well-suited to be all the more friendly and feeling better consistently or night. I feel like individuals are searching for items that give them more drive. I state this since that is something that I search for, for example, more intrigue and certainty. By and large, I accept that this advertisement is attempting to force the â€Å"coolness† that everybody needs. They can do this by demonstrating two distinct sides of an individual through this two page-spreading over advertisement structured around the fragrance â€Å"showtime. This is spoken to through the warm unpretentious hues encompassing the advertisement, with the popping lightning jolt striking the man and the body wash bottle out of sight. Which is showing the more certain active side of the fragrance. These are significant qualities, since with regards to smelling right it is significant. Individuals don't need over overwhelming aromas, they need fragrances that pull in others, and give them another feeling of accomplishment and achievement like old zest depicts this aroma to be.

The Book Rioters Favorite Books of December 2016

The Book Rioters Favorite Books of December 2016 We asked our contributors to share the best book they read this month. We’ve got fiction, nonfiction, YA, and much, much more there are book recommendations for everyone here! Some are old, some are new, and some aren’t even out yet. Enjoy and tell us about the highlight of your reading month in the comments. Allegedly by Tiffany D. Jackson (1/24/17) Is she or isn’t she a “Bad Seed?” When she was 9 years old, Mary killed a baby. Allegedly. Now, six years later, she’s beginning to remember pieces of that night and what the truth may be. Why now? For one thing, it’s the fact she’s pregnant and wants to keep her baby, and being in custody of the state, even in a group home, means she might not be able to choose the future for her child. This is a fast paced, twisty psychological thriller that doesn’t shy away from exploring race, justice (criminal and social), mental health, and gender. A powerful, compelling, twisty read with an excellent voice. For a debut novel, the skillful crafting, plotting, and character development are beyond outstanding. Kelly Jensen Between the World and Me by Ta-Nehisi Coates I read this after seeing Rioters mention it no less than a gazillion times. I listened to the audiobook, but I’m looking out for a hard copy I can buy and keep. I’m not normally someone who annotates books, but this time is different. So many times I stopped and rewound, letting Coates’ words soak into me over and over again. This book is definitely worth your time. Sarah Nicolas Born a Crime by Trevor Noah He might be the baby-faced host of The Daily Show, but he was also raised a mixed-race child during Apartheid. Listening to him narrate the story of his childhood and all of the dangers that came with his very existence showed me that he’s a lot more than Jon Stewart’s slightly-less-beloved replacement. I may be frustrated recently with his call for other people of color to be moderate in their reactions to the incoming administration, but getting a bit of insight into the pain and tragedy he suffered at the hands of similarly-minded people was informative for me and has changed the way I view him. Elizabeth Allen The Burning Page by Genevieve Cogman (Roc, 1/10/17) The third volume in Cogman’s excellent Invisible Library series sees the return of Irene’s archnemesis and librarian-gone-wrong, Alberich. While Irene struggles to save the Library from total destruction, she also has other problems to contend with, mainly that someone is trying to kill her. And there’s a whole host of drama revolving around Valeâ€"Irene’s alternate world version of Sherlock Holmesâ€"her apprentice, Kai, and an all-too-convenient visitor from their last adventure. While I didn’t enjoy this book quite as much as Masked City (hard to beat Venice as a setting!), there is one scene between Irene and Vale that made The Burning Page more than worthwhile. Bring on book four asap, please. Tasha Brandstatter The Clancys of Queens by Tara Clancy I saw Tara Clancy at Book Riot Live, where she appeared on a panel about using humor to tackle tough topics. She had me belly laughing the entire time… until the moment when I was legit crying (and trying unsuccessfully to be low-profile about it). I knew immediately that I had to read everything she’s ever written. Which meant getting my hands on a copy of her debut book, a memoir about growing up in working-class Queens. Much like Clancy herself, the book is amusing, entertaining, and full of heart. I wait with bated breath for her next one. Steph Auteri Dark Matter by Blake Crouch This is a book that’s been getting quite a bit of hype, especially after the movie rights sold (for just a tiny $1.2 million). It is plot, through and through, without any flair or style to the writing. So much so, in fact, that it feels like one is reading the novelization of a movie that’s already been made. That said, I really did rip through this and loved every page. It tells the story of a man, a college teacher, who is abducted at gunpoint and forced into an abandoned warehouse where he is drugged and blacks out. When he wakes up he is a famous, award-winning scientist, with the same name and in the same body. It’s almost as if he is in another dimension, one where everything went right for him, career-wise. Which is in fact the case, but at the cost of his family, which he now desperately wants to get back to. It’s a fast paced sci-fi thriller that’s hard to put down. An excellent book for people who liked The Martian. Johann Thorsson Here Comes the Sun by Nicole Y. Dennis-Benn This book full of drama and secrets swirling around a family of Jamaican women just looking for a better life for themselves, but mostly for the younger daughter. These women are strong and powerful and messy, and Dennis-Benn writes their story perfectly. Bonus: Listen to the audiobook. Bahni Turpin is amazing. Ashley Holstrom Hillbilly Elegy by J.D. Vance I’m a thirteenth generation Bostonian, so the world of working class Appalachia is about as far afield as you can get from the particular brand of American culture (and poverty) that I am used to. If anything, living in the South for the last decade has only added to my confusion. But this election put the needs, desires, and cultural quirks of Southern and Appalachian white working class voters center stage, and I felt a greater need to try to understand just what goes on in the minds of people in this demographic. In Hillbilly Elegy, J.D. Vance recounts with candor and humor his Appalachian childhoodâ€"the good, the bad, and the ugly. I found this book highly informative. It gave me greater respect and compassion for the people who make up this American subculture that is so different from my own. Kate Scott Holidays on Ice by David Sedaris From cynical mall elves to the most terrible holiday letter, this holiday-themed short story collection shows David Sedaris at his wackiestbut don’t sorry, it’s still dark and sarcastic, too. One of my favorite ways to get into the holiday spirit, sans the warm-and-fuzzies. Emily Wenstrom Homesick For Another World by Ottessa Moshfegh Moshfegh’s collection of stories is a stupendous study in developing irredeemable characters. She seamlessly utilizes the first person point of view, taking on the voice of people on the fringe of likability and decency. Yet, what makes these stories truly refreshing and excellent is that Moshfegh nails the complexities of human flaw. They are brief windows into emotional and psychological spaces, captivating in their social intrigue and private moments of inhibition. As the title suggests, Homesick For Another World delves into the idea that we never really find the best versions of ourselves and must rationalize our personal delusions day after day. Aram Mrjoian It Worked for Me: In Life and Leadership by Colin Powell This memoir is a peek into the fascinating world of General Powell. I listen to the audiobook read by the general himself, and it is a very satisfying listen. Christina Vortia It’s Ok To Laugh: (Crying Is Cool Too) by Nora McInerny Purmort (Dey Street Books) I picked up this collection of essays after listening to the first episode of a new podcast from American Public Media, “Terrible, Thanks for Asking.” A couple years ago, McInerny Purmort had a miscarriage, lost her father to cancer, and lost her husband to cancer within just a few months. This book, written after that time, is about grief, family, and survival in the face of really awful life experiences that I found weirdly uplifting and comforting to read during my own season of loss.   Kim Ukura   The Mothers by Brit Bennett I resisted this book for a while because of its title: I’m not a mother, likely never will be, and I’m not a massive fan of fictional motherhood. But I went to hear Brit Bennett read and speak at Politics and Prose, my local bookstore, and I couldnt help myself. And it turns out that, while motherhood is definitely a theme, the mothers in question are the church mothers the older ladies who watch the unfolding drama between the Pastor’s son and his girlfriend and comment on it with a wonderfully executed voice that really drew me in. This novel dealt with the topic of abortion with nuance and empathy, which is both interesting and important. It was wonderful, too, to read about a very recognisable church community in literary fiction especially where the members of that community are portrayed as complex and three dimensional, neither angels nor demons but, quite simply, human. Though she’s still depressingly young, Brit Bennett worked on his novel for many years, and it’ s definitely paid off. This is my favourite book not just of the month but also of the year. Claire Handscombe My Brilliant Friend by Elena Ferrante After months of pestering from my friends, co-workers and society in general, I finally picked up the first of Elena Ferrante’s Neapolitan Novels. I have to admit that I found the first half of the book to be a bit of a slog and kept wondering if Ferrante’s work was the result of a very crafty marketing campaign. I was of course prove wrong the further I kept reading and the world of 1950s Naples begins to unfold. It’s not everyday that I find a book that gives female friendship the consideration and complexity such a relationship deserves. The story of Elena and Lila, however, is a thoughtful portrayal of how women support and protect each other in a society that is hellbent on keeping them in “their place”. Ines Bellina Penance by Kanae Minato (Mulholland Books, April 11th 2017) Kanae Minato delivers with Penance exactly why I read Japanese mystery/crime: an underlying mystery, bursts of crime, and an exploration of human behavior that is slathered in darkness. Unfurling from one eventâ€"the murder of a girl and her mother’s threatâ€"the course of four girls lives are changed. Minato explores the psychological repercussions of this trauma by alternating point of view between the girls on that fateful day, along with who they’ve grown to be fifteen years after the murder that is still unsolved. If you’re a fan of dark, character-driven mysteries you don’t want to miss Penance. Jamie Canaves Romeo and/or Juliet: A Chooseable-Path Adventure by Ryan North Ive been wanting to read the Hamlet version of this, so when I saw this, I grabbed it out of curiosity and because I love the artists involved in these books. It was way more wacky and hilarious than I expected. I found myself flipping back and forth to read every path. Jessica Yang   Seeing Red by Lina Meruane, translated by Megan McDowell This book is harrowing and intense and wonderful. It tells the story of a young woman facing blindness: she has known for a while that she could lose her sight, and then one night at a party it happens. Her boyfriend doesn’t get it and thinks she’s drunk as she stumbles around. But her eyes have filled with blood and while she hopes an operation might help, she knows it may not. The novel is written in the first person and we spend the entire book experiencing all her thoughts and emotions with her. It’s a powerful experience. Rebecca Hussey Sip by Brian Allen Carr (Soho Press, August 29, 2017) I was so excited to get this book, I literally dropped the book I was reading and immediately started this one. AND HOLY CATS. I am such a huge fan of Carr. He has many short story collections and novellas, most famously Motherfucking Sharks, but this is his debut novel, and it is so effed up and fantastic I can’t even. The story revolves around the fact that humans discover they can get high by ingesting shadows. I KNOW, RIGHT??! Carr’s brain is from another planet. The novel takes place 150 years in the future, when “shadow sipping” has brought about the downfall of civilization, and most shadow addicts live a grisly existence outside domed cities, with no regulations or law. To help her addict mother, a young woman, her shadow addicted friend, and a former dome guard set out to find a cure for shadow addiction before the end of the world. It’s like The Road meets Snowpiercer meets The Wizard of Oz, if it was all written by Kevin from Sin City. This is one of the most glo riously gruesome and gruesomely glorious books I’ve read sincewell, since Motherfucking Sharks, really. I will be talking about it all the time between now and August. Liberty Hardy   Transmetropolitan by Warren Ellis and Darick Robertson I wrote a whole thing about how amped I am about having read Transmetropolitan, but I’m just gonna have to be redundant: this cyberpunk tale of political corruption being faced head-on by a badass journalist and his badass assistants made me happy in my heart. I binge-read like 60 issues in three days. Susie Rodarme Trainwreck by Sady Doyle I will never think about Britney Spears or Miley Cyrus the same way again. Sady Doyle’s Trainwreck is a fascinating exploration of why our society loves to watch womenâ€"famous or notâ€"crash and burn. Well-researched and completely captivating, Doyle delves into the rise and fall of famous women like Mary Wollstonecraft Shelley, Paris Hilton, Charlotte Brontë, Billie Holiday, and Hillary Clinton. I want everyone to read this book; we need to understand how and why our societyâ€"men and women alikeâ€"punishes women who do not behave “appropriately” if we ever expect to truly smash the patriarchy. Emma Nichols   We Should All Be Feminists by Chimamanda Ngozi Adichie (Fourth Estate, 2014) This is a SHORT book. Almost more an essay, it is based on Adichies TED talk of the same name. Other than wanting SO MUCH MORE, it was essentially perfect. I read an ebook but have every intention of collecting paperbacks to scatter everywhere that I go. Annika Barranti Klein

A Temporary Matter of The Permanent End - Literature Essay Samples

In A Temporary Matter, Jhumpa Lahiri illustrates a temporary blackout that enables Shukumar and Shoba to reconnect only to find that they have long been disconnected from each other. Shukumar and Shoba face four states of light, which metaphorically represent four stages of their relationship. Before the blackout, they are ambiguously distant as they avoid confronting each other about their feelings. During the blackout, the couple takes the chance of reconciliation. However, when the electricity has been repaired, they realize that they can only talk in a temporary darkness. They finally wake up from ignorance when Shoba turns on the light and reveals the purpose of their secret ‘game’. Through these stages, Shukumar and Shoba come to admit that they are not happy to be together. Thus, the temporary blackout ironically leads to the permanent end of their marriage life.Shukumar and Shoba’s relationship is in an ambiguous stage before the blackout. They are uncerta in about their feelings towards each other but they also avoid confronting this uncertainty. As a result of seeking their own ways of resolving the stillbirth trauma, their lifestyles change as if there is a reverse in gender roles. Shukumar becomes passive in the house as Shoba interacts with the outside world. Shukumar does not find the motivation to finish his paper or even to brush his teeth regularly. â€Å"He would lie in their bed until he grew bored, gazing at his side of the closet†(4), while Shoba would be â€Å"sipping her third cup of coffee already, in her office downtown, where she searched for typographical errors in textbooks and marked them†(4). The contrast in their lifestyles highlights the distance that has grown between them. For months, Shukumar and Shoba pretend to live their normal lives while becoming â€Å"experts at avoiding each other in their three-bedroom house, spending as much time on separate floors as possible†(4). Shoba’ s busy schedule allows her to be gone to work before Shukumar wakes up. Likewise, Shukumar pretends to write his paper in the room prepared for their child because â€Å"it was a place Shoba avoided† (8). Before the blackout, the couple is in an unresolved stage in their relationship, living an unhappy life together yet trying to ignore the fact that they are disconnected.During the blackout, Shukumar and Shoba seem to be able to reconcile their love. Because there is no electricity, Shukumar and Shoba have no excuse to take their plates to each of their workrooms and so they have to dine together under the candlelight. When Shoba initiates the secret game, the two begin to share secrets and memories of their passionate love: â€Å"something happened when the house was dark. They were able to talk to each other again† (19). They start to revert each of their life patterns; Shoba â€Å"came home earlier than usual† (14) and Shukumar finally has the motivation to go out â€Å"through the melting snow† (14) to buy candles in preparation of their dinner. However, this reconciliation under the darkness is sudden and unsual. Despite not knowing Shoba’s intention of playing the secret game, Shukumar responds unquestioningly to the chance of reconciliation. He does not even know whether he still loves Shoba, and yet he is excited by the idea of reconnecting with Shoba: â€Å"All day Shukumar had looked forward to the lights going out. He thought about what Shoba had said† (15). As they â€Å"walked carefully upstairsmaking love with a desperation they had forgottenin the dark† (19-20), Shukumar and Shoba seems to be able to blindly reconnect their love.However, when the electricity has been repaired, the house remains dark; Shukumar and Shoba could have turned on the lights but they choose not to. At this point, they realize that they can only talk in the temporary darkness. With the lights back on, they would have to r eturn to their separate lives. â€Å"It wasn’t the sameknowing that the lights wouldn’t go out† (20), Shukumar thought upon being informed that the electricity has been repaired. That night, the couple refuses to turn on the light and eat in a darkened room, in attempt to retain this temporary reconciliation. This reveals how Shukumar and Shoba have been taking refuge from reality as they share secrets and make love in the dark for the past four nights. Even Shukumar who remains hopeful of reconnecting with Shoba knows that what they have been doing in the darkness is only a ‘game’.The temporary matter finally leads to an understanding of their permanent end when Shoba turns on the light. Shoba finally takes the initiative to admit the reality of their failure to reconnect as she â€Å"blew out the candle, stood up, turned on the light† (20) and reveals her last secret to Shukumar. Upon discovering that Shoba is moving out and that â€Å"she has spent these past evenings preparing for a life without him† (21), Shukumar realizes that all along, even before the blackout, he has been in a state of darkness. He has not been happy with his marriage life, living in a house that has been neglected and living with a person who has neglected the house and him. It is finally time for him to let go of living with â€Å"a flashlight, but no batteries, and a half-empty box of birthday candles† (9), eating on a table full of â€Å"piles of mail [and] unread library books† (10), avoiding all â€Å"the friends and friends of friends† (9), and refusing all the liveliness in his life. The secret game that they have been playing during the temporary matter has not been a way of reconnecting, but it has been â€Å"an exchange of confession—the little ways they’d hurt or disappointed each other, and themselves† (18). When Shoba turns on the light, it is as if Shukumar finally wakes up from a dark dream. As Shukumar reveals the last secret about their dead child—a secret â€Å"he promised himself that day that he would never tell Shoba, because he still loved her then† (22), he finally admits that he no longer loves Shoba. Their relationship has ended.

Film Analysis Of The Film Frida, By Julie Taymor - 963 Words

Director, Julie Taymor, released the film Frida on October 25th, 2002. The film is a true story of Frida Kahlo and her husband Diego Rivera, who have been and still are Mexico’s most acclaimed artists. The film was portrayed like Kahlo’s paintings, with vibrant colors that showed her creativity and pride for her Mexican background. Not only did the film contain a deep resonance of dark pain that represented the pain in Kahlo’s life, but also the recognition and acknowledgement of Kahlo’s struggles through unfortunate events that made her one of the most prominent artist in Mexican history. Academy award artist, Salma Hayek, portrays Frida and Diego was played by actor Alfred Molina. Both actors did a great job at illustrating their lives†¦show more content†¦When the accident is in action we noticed how everything that the passengers had starts flying towards Frida. But there is one in particular that catches the attention of the audience, which is the gold that a passenger had in his hands. This gold was what ended up covering Kahlo’s entire body alongside broken glass and a stick through her body with blood lying everywhere around. After they showed how her body ended, they added animation to show how serious her injuries were. These animations were â€Å"calacas†, which are skeletons. They added them to show her Mexican heritage, owing to the fact that â€Å"calacas† are really famous in Mexico and also illustrate death. All of these effects were what made the scene so strange yet beautiful just like the paintings that she created later in life. Due to the many injuries Kahlo couldnt walk and had to stay in bed all day. That’s when her painting career started to bloom. Once Frida Kahlo decided to focus only on art, she decided to get help from who later on became her husband, Diego Rivera. At first, Rivera did not pay enough attention to her but he decided to give her a chance when he saw how unique her work was. As described by Leo Tolstoy from the book Reading the World, â€Å"Great works of art are only great because they are accessible and comprehensive to everyone† (Austin 267), and that was what Rivera believed as well since he understood

The Great Gatsby By F. Scott Fitzgerald - 1663 Words

In order for WWI to be resolved, an excessive amount of devastation to Germany was a price that the Allied Powers were willing to pay. In order to excel and prosper, the Allied Powers undermined Germany, leaving them with reparations to pay, and a colossal amount of damage to their country. Consequently, this hunger for peace led to a rise in an even bigger issue, the nationalist sentiment and the upsurge to power of Adolf Hitler. The small fee to pay resulted in destruction on other countries, and the Allied Powers themselves. In a similar manner, the protagonist in the classic American novel, The Great Gatsby, experiences an identical and consequential outcome. As the main character, Jay Gatsby, attempts to win over his â€Å"golden girl†, he is oblivious to the fact that he is hurting himself and the people he cares about along his journey. Not only is Gatsby blind to not comprehend the incongruity of his goal, but he fails to realize that the love of his life, Daisy Buchan an, has other aspirations for her ideal lifestyle in which she never wanted Gatsby to participate. Much like the way Gatsby chases his dreams, Tom Buchanan and Myrtle Wilson struggle to be mollified with what they already have accomplished and obtained. These naà ¯ve hopes of a textbook life cause the vast majority of the key characters in The Great Gatsby to inflict hurt and destruction on the people surrounding them. Throughout F. Scott Fitzgerald’s fictional novel, symbolism is utilized to furtherShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. 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The Recent Engagement Of Contemporary Islamic Thought With...

Serhan Tanriverdi Contemporary Islamic Thought Dr. Ermin Sinanovic Reflection Paper The Recent Engagement of Contemporary Islamic Thought with Modernity in the West Modernization theory has been one of the master theoretical narratives to understand the major institutional and cultural transformation from traditional societies to modern ones. It was developed by the founders of sociology and has dominated the widespread understanding and explanations of many social differentiation processes including rationalization, individualization, urbanization, and secularization for several decades. Thus, sociologists believed that the consequences of modernization were unavoidable route and common destinations and patters for modern or all†¦show more content†¦They suggest that we should re-systematize and correct the classical theory of modernization in the light of multiple modernities frameworks because multiple modernities do not assume that global modernity is derived from the West as a single pattern (source) and describe the possibility of a plural modernity experiences. In fact, there are many modernities, not only one single patter of mo dernization. These developments forced sociologists for a paradigm shift in the dominant one-side understanding of western modernity. In this context, Islam and the discourse of western Muslim intellectuals have gradually gained visibility and significance through the continuing migration and the growth of new generations in the western societies. Western Islam also has emerged in the hearth of modernity; yet did not follow the same patters of classical modernization trends. However, it could not escape the hegemonic influence of modernity. As a result, western Islam is emerging not only as a response to the challenges (premises) of modernity, but also through a ‘transformative dialectical engagement’ with the ethos of modernity, which gradually pave the path towards the rise of Islamic modernism (Islamic modernity) in the west. Hence, the multiple modernities thesis serves as a more adequate theoretical approach than the prevailing modernization, the secularization perspective or many other approaches to

Essay on The Importance of Community - 1238 Words

Community is very important and has many factors like kinship, unity, and identity. Community helps society because it creates solutions, provides security and reveals dedication. It discovers truthfulness. Communities are part of everyday life and have positive affects on its members. Communities can be found everywhere and can be created anywhere. You may be unaware of it, but you are part of a community not only based on your location, but also based on your lifestyle, your religion, your heritage, your education, or your abilities. As Hewitt once said, â€Å"Community provides a psychological world and a place of identification for its members.† Identifying yourself with a particular community may be easier than it†¦show more content†¦Observing others’ behaviors lets one realize and understand more about different types and kinds of people. Seeing how certain groups or communities act or react to situations lets us see more perspective and hopefully appreciate their point of view. It is important to be part of communities for much of the same reason. When you are part of a group, you understand and compromise with the other members of the group. Discussing issues involving the community helps to lead to solutions. Talking things through with other members improves social skills as well as relationships. Knowing how people feel about certain issues let you know more about that person, and in turn, you learn more about yourself. Hearing what other people have to say may sway your own opinions about something. For example, maybe you are part of a church you thought you really believed in, but hearing the discussions at the church meetings you start to think that you do not belong in this community. Though that specific church may be the right place for many, you learn that you need a new church community. Churches are communities because the members are unified in their common beliefs. These communities are like familie s because the members support and help each other religiously and they feel secure. Being a sound part of a community, you should continuously learn more and more about yourself. As a member of a club, taking part in meetings and activities let you learnShow MoreRelatedThe Importance Of A Community1489 Words   |  6 Pageswant this rank to not only help out the community but to help out the staff. I dedicate all of my time towards the server to make a more welcoming community instead of a toxic place to be. I love to dedicate my time to a community that I have loved for many weeks. Anyways, I am a pretty active player myself, I have been working on with many communities and they do not seem to fit my style, so, once again I come back to my home where I started the community. I personally feel like I can benefit theRead MoreThe Importance Of Community Service1451 Words   |  6 PagesThe Importance of Community Service What is community service? 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Last Sacrifice Chapter Eighteen Free Essays

I SPRANG UP FROM THE bed, relieved that I didn’t fall over. My head still hurt, but I no longer felt dizzy, which hopefully meant I really had evaded a concussion. Glancing at an alarm clock as I left Sonya’s bedroom, I saw that I’d been in Lissa’s head for a few hours. We will write a custom essay sample on Last Sacrifice Chapter Eighteen or any similar topic only for you Order Now Her test had been far more extensive than I’d realized. In the living room, I found an almost comical sight. Victor and Robert stood there, in the flesh, taking in the surrounding details. Even Robert seemed to be with us mentally this time. Only, whereas Victor was studying everything in his calculating way, Robert’s attention was fixed on Sonya. His eyes bugged out in astonishment. Dimitri, meanwhile, hadn’t altered his position near Sonya or put away the stake at her throat. It was clear from his stance and watchful gaze, however, that he regarded the brothers as a new threat and was trying–impossibly–to stay on guard against everything. He seemed relieved to see me and have some backup. Sonya had gone perfectly still within her chains, which I didn’t like at all. It made me think she was planning something. Her red eyes narrowed. The whole situation was tense and dangerous, but a tiny part of me felt smug satisfaction as I studied Victor more closely. The dream meetings had been deceptive. Just as I could shift my appearance in dreams, Victor had made himself look stronger and healthier in those visits than he actually was in real life. Age, disease, and life on the run were taking their toll. Dark shadows lined his eyes, and his graying hair seemed thinner than it had a month ago. He looked haggard and tired, but I knew he was still dangerous. â€Å"So,’ I said, hands on hips. â€Å"You managed to find us.’ â€Å"There’s one lake in this town,’ said Victor. â€Å"One blue house. Maybe you had trouble with those directions, but for the rest of us, it wasn’t that difficult.’ â€Å"Well, if you’re so smart, what’s your plan now?’ I asked. I was trying to stall as I frantically thought about what my plan was. I’d wanted to capture Victor and Robert but didn’t know how. Since we had to split our attention between them and Sonya, Dimitri and I couldn’t team up. I wished we had leftover chain. Aside from physically subduing the brothers, we would also specifically need to restrain their hands to reduce their ability to use magic. â€Å"Since you’re so smart,’ countered Victor, â€Å"I assumed you’d have already obtained the needed information.’ I gestured toward Sonya. â€Å"She’s not exactly forthcoming.’ Victor’s eyes fell on her. â€Å"Sonya Karp. You’ve changed since I last saw you.’ â€Å"I’m going to kill you all,’ Sonya snarled. â€Å"And consume you one by one. Normally, I’d start with the human and work up to the Moroi, but †¦Ã¢â‚¬â„¢ She glanced at Dimitri and me, her face full of rage. â€Å"I think I’ll save you two for last and drag out your suffering.’ She paused and almost comically added, â€Å"You’ve annoyed me the most.’ â€Å"Do all Strigoi go through some boot camp and learn all the same threats? It’s a wonder you don’t cackle too.’ I turned back to Victor. â€Å"See? Not that easy. We’ve tried everything. Beating it out, torturing it out. Sydney went through the names of all her relatives. No reaction.’ Victor studied Sydney in detail for the first time. â€Å"So. Your pet Alchemist.’ Sydney didn’t move. I knew she had to be scared of facing someone who was both a vampire and a dangerous criminal. I had to give her points for meeting his stare unflinchingly. â€Å"Young,’ Victor mused. â€Å"But of course she would be. I imagine it’s the only way you could manipulate her into this little escapade.’ â€Å"I’m here by choice,’ replied Sydney. Her expression stayed calm and confident. â€Å"No one manipulated me.’ Abe’s blackmail wasn’t really relevant at the moment. â€Å"Look, if you wanted to keep torturing me with your not-funny comments, you could have just kept invading my dreams,’ I snapped. â€Å"If you don’t have anything useful to offer, then get out of here and let us wait until hunger weakens Sonya.’ And by get out of here, I meant: foolishly think you’re going to leave so that I can knock your heads together and drag you back to the guardians. â€Å"We can help,’ said Victor. He touched his brother lightly on the arm. Robert flinched, jerking his eyes from Sonya to Victor. â€Å"Your methods were destined to fail. If you want answers, there’s only one way to–‘ Sonya made her move. Dimitri was still right next to her, but he’d also been keeping an eye on the rest of us. And of course, I’d been completely focused on the Victor drama as well. It was probably the best opening Sonya could have hoped for. With crazy Strigoi strength, she bucked up from the chair. The chain was wrapped around her over and over, but her quick movement and strength were enough to snap the chain in two places. The rest still encircled her, but I knew perfectly well even one opening was enough for her to eventually bust out. Distracted or not, Dimitri was on her in a flash, and a second later, so was I. She was flailing in the chair, using every bit of her strength and speed to shake off the chains. If she got loose, I knew she’d put up another fierce fight. Dimitri and I met eyes briefly, and I knew we were thinking the same things. First, how were we going to re-restrain her? The chain could probably be rebound, but we’d need to unwind it and start over, which would be next to impossible. We also both knew he and I might not be able to take her down a second time, and now we had innocents around. They couldn’t fight, but Sonya might be able to use them to her advantage somehow. All w e could do was try to keep her down. Holding her against a flat surface like the floor would have been much easier than the unwieldy recliner. It shook as she fought against us, and we struggled to get a good position on the chair. Dimitri had his stake– I’d set mine down earlier–and he raked it against her skin, giving us some advantage in the struggle. She screamed in rage, and I clung to the hope we might tire her out. Probably not. We’d break first. My aching head was proof enough that I wasn’t in peak condition. I saw a flash of movement in my periphery, setting off new alarms. Robert Doru was heading toward us–and he had a silver stake in his hand. The sight was so bizarre and unexpected that I was slow to alert Dimitri. When my sluggish mind suddenly kicked back to life, it was too late. â€Å"No!’ I shrieked, seeing Robert raise the stake. â€Å"Don’t kill her!’ Dimitri turned and saw Robert then, but there was nothing he could do. Dimitri and I had created the perfect opportunity. We were holding Sonya still, and with her chest vulnerable, Robert had a clean shot. Frantically, I wondered what to do. If I stopped him, I’d release Sonya. If I didn’t stop him, he might kill our only chance at finding out who– Too late. The stake plunged down with a force that astonished me. Lissa had had a very difficult time staking Dimitri, and I’d assumed the same would be true for someone like Robert, who was older and seemed so fragile. But, no. He still had to use two hands, but the stake went firmly into Sonya’s chest, piercing her heart. Sonya let out an intense scream. A brilliant, blinding white light suddenly filled the room, just as an unseen force blasted me away. I hit a wall, my brain barely registering the pain. The small house shook, and with one hand, I tried to grab something and brace myself. I squeezed my eyes shut but could still see starbursts. Time slowed. My heartbeat slowed. Then–it all stopped. Everything. The light. The tremors. I breathed normally. All was quiet and still, as though I’d imagined what had just happened. I blinked, trying to bring my eyes back into focus and assess the situation. I did my best to scramble clumsily to my feet and saw Dimitri was doing the same. He looked like he’d also been knocked over but had caught the wall for support, rather than smashing into it. Robert was lying flat out on the floor, and Victor rushed over to help him. Sydney just stood frozen. And Sonya? â€Å"Unbelievable,’ I whispered. Sonya was still in the armchair, and from the way she was sitting back, it was obvious that she’d been blasted by the same force that had hit the rest of us. The chains were still around her, but she’d stopped struggling. On her lap was the silver stake Robert had held only moments ago. Sonya managed to wiggle a hand out of the chain, just enough for her fingers to brush against the stake’s surface. Her eyes widened with wonder–eyes that were a rich, azure blue. Robert had brought Sonya Karp back to life. She was no longer Strigoi. When Lissa had saved Dimitri, I’d felt the magic’s power through the bond, giving me the full and overwhelming experience of it all. Witnessing it now, without the firsthand knowledge provided from Lissa, was still just as incredible. Victor was preoccupied with Robert, but the rest of us couldn’t stop staring at Sonya in amazement. I kept looking for anything–anything–that might give the slightest hint of her previous existence. There was none. Her skin bore the typical Moroi paleness, but it was still filled with the warmth of life, with the faintest tinge of color–not like the Strigoi, who were completely devoid of pigment. Her eyes were bloodshot, but that was from her rapidly forming tears. There was no red ring around her irises. And the look in those eyes †¦ there was no cruelty or malice. They were not the eyes of someone who had just threatened to kill us all. Her eyes were all shock and fear and confusion. I couldn’t tear my gaze from her. A miracle. Another miracle. Even after seeing Lissa restore Dimitri, some secret part of me had believed I would never witness anything like it again. That was how miracles worked. Once in a lifetime. There’d been a lot of talk about using spirit to save Strigoi everywhere, talk that had faded when other drama–such as the murder of a queen– took precedence at Court. The shortage of spirit users had also made the idea unpopular, and besides, everyone knew the difficulties involved with a Moroi staking a Strigoi. If trained guardians died fighting Strigoi, how could a Moroi stake one? Well, here was the answer: a subdued Strigoi. A Moroi could manage staking one with two hands, especially with guardian backup. The possibilities made me reel. Robert’s magic was strong, but he was old and frail. Yet, if he had still done this, could any spirit user? He’d almost made it look easy. Could Adrian do it? Could Lissa do it again? A miracle. Sonya Karp was a living, breathing miracle. And suddenly, she began screaming. It started off as kind of a low wail and rapidly grew in volume. The noise snapped me to attention, but I didn’t exactly know how to respond. Dimitri did. His stake fell from his hand, and he rushed to Sonya’s side, where he began trying to free her from the chains. She floundered at his touch, but her efforts no longer packed the supernatural strength of an undead monster seeking revenge. These were the motions of someone desperately, terribly afraid. I’d wrapped those chains pretty securely, but Dimitri had them off in seconds. Once Sonya was free, he sat in the chair and pulled her to him, letting her bury her face against his chest and sob. I swallowed. Dimitri had also wept when he had been changed back. An odd image of newborn babies flashed through my mind. Was crying the natural reaction for anyone being born–or, in this case, reborn–into the world? A sudden movement grabbed my attention. Sydney’s eyes were wide, and she was actually moving toward Dimitri–to stop him. â€Å"What are you doing?’ she cried. â€Å"Don’t release her!’ Dimitri ignored Sydney, and I caught hold of her, pulling her back. â€Å"It’s okay, it’s okay,’ I said. Sydney was the most stable factor in this whole operation. I couldn’t have her freaking out. â€Å"She’s not Strigoi. Look. Look at her. She’s Moroi.’ Sydney slowly shook her head. â€Å"She can’t be. I just saw her.’ â€Å"It’s what happened to Dimitri. Exactly the same. You don’t think he’s a Strigoi, do you? You trust him.’ I released my hold on her, and she stayed put, her face wary. Looking down at the brothers, I realized theirs might be a more serious situation than I had realized. Robert, while not a Strigoi, looked pale enough to be one. His eyes were vacant, drool escaping his partially open mouth. I reassessed my earlier observation about Robert making Strigoi restoration look easy. He’d staked her like a pro, but obviously, there were a few side effects. Victor was trying to support his brother and murmured soothing and encouraging words. And on Victor’s face †¦ well, there was a look of compassion and fear that I’d never seen before. My brain didn’t entirely know how to reconcile it with my well-defined and villainous image of him. He seemed like a real person. Victor glanced up at me, his lips twisting into a bitter smile. â€Å"What, no witty quips now? You should be happy. We’ve given you what you wanted. You need answers from Sonya Karp?’ He nodded toward her. â€Å"Go get them. They’ve certainly come at a high price.’ â€Å"No!’ exclaimed Dimitri. He still held Sonya against him, but his gentle expression turned hard at Victor’s words. â€Å"Are you crazy? Didn’t you see what just happened?’ Victor arched an eyebrow. â€Å"Yes. I noticed.’ â€Å"She’s in no condition to answer anything! She’s in shock. Leave her alone.’ â€Å"Don’t act like she’s the one who’s suffering here,’ snapped Victor. Turning back to Robert, Victor helped his brother stand and go toward the couch. Robert barely managed it, his legs trembling and then giving way as he sat down. Victor put an arm around Robert. â€Å"You’ll be all right. Everything’s all right.’ â€Å"Will he be?’ I asked uncertainly. Robert didn’t look like he was in all that good of shape. My earlier thoughts about spirit users saving Strigoi continued growing unrealistic. â€Å"He †¦ he did it before and recovered, right? And Lissa’s fine.’ â€Å"Robert was much younger–as is Vasilisa,’ replied Victor, patting Robert’s shoulder. â€Å"And this is hardly a simple spell. Doing it even once is monumental. Twice? Well, you and I both know how spirit works, and this feat takes a toll on both body and mind. Robert has made a great sacrifice for you.’ He had, I supposed. â€Å"Thank you, Robert,’ I said. The words came hesitantly to my lips. Robert didn’t seem to hear. Dimitri stood up, lifting Sonya easily in his arms. She was still crying, but her sobs were quieter now. â€Å"She needs to rest,’ he said gruffly. â€Å"Believe me, you have no idea what’s going on inside her right now.’ â€Å"Oh, I believe you,’ I said. â€Å"You’re idiots,’ snapped Victor. â€Å"Both of you.’ It was a wonder Dimitri’s glare didn’t pin Victor to the floor. â€Å"No interrogation yet.’ I nodded my agreement, not knowing what else to do. When Lissa had changed Dimitri, she’d taken on a fierce, similarly protective attitude. He might not have been the one to change Sonya, but he was the only one here who had any idea what she was going through. I knew he’d had a hard adjustment and that the initial effects of the restoration had been disorienting. That wasn’t even taking into account the subsequent depression. He swept past all of us, taking Sonya to her bedroom. Sydney watched them go and then glanced over to the sofa, where Victor still had his arm wrapped around his brother. The Alchemist met my eyes wonderingly. â€Å"I heard †¦ but I didn’t believe.’ â€Å"Sometimes,’ I told her, â€Å"I still don’t. It goes against every rule of the universe.’ To my surprise, she touched the small gold cross around her neck. â€Å"Some rules are bigger than the universe.’ Victor rose from the couch, apparently satisfied Robert was resting. I tensed up. Miracles aside, he was still a criminal, one I intended to capture. He took a step toward me, pitching his voice low. â€Å"Sorry to interrupt Metaphysics 101, but you need to listen to me,’ he said. â€Å"Be careful, Rose. Very careful. A lot rests on you now. Don’t let your pet wolf keep you from finding out what Sonya knows.’ â€Å"But he’s right,’ I exclaimed. â€Å"Its been five minutes! What she went through †¦ what they both went through †¦ well, it’s kind of a big deal. Literally life-changing. He had to recover too and adjust to being saved. Once she does, she’ll help us.’ â€Å"Are you sure?’ he asked, narrowing his eyes. â€Å"Will she think she’s been saved? You forget: Belikov was turned against his will. She wasn’t.’ â€Å"W-what are you saying? That she’s going to try to become Strigoi again?’ He shrugged. â€Å"I’m saying get your answers soon. And don’t leave her alone.’ With that, Victor turned and headed toward the kitchen. He soon returned with a glass of water. Robert drank it greedily and then fell into a heavy sleep. I sighed and leaned against a wall near Sydney, totally worn out. I still hurt from the earlier fight. â€Å"What now?’ asked Sydney. I shook my head. â€Å"I don’t know. We wait, I guess.’ Dimitri returned a little while later and spared a small glance for Robert. â€Å"She’s sleeping too,’ he told me. â€Å"The transformation †¦ it’s difficult.’ I could see a haunted look in his eyes and wondered what memory was tormenting him now. The memory of being changed? The memory of being Strigoi? â€Å"I don’t think we should leave Sonya alone,’ I said. Out of the corner of my eye, I saw Victor smirk. â€Å"Someone should stay with her in case she wakes up. She won’t know what’s going on.’ Dimitri didn’t answer for a few seconds as he scrutinized me. He knew me well enough to sense there might be something else on my mind. Fortunately, he couldn’t find a fault in my logic. â€Å"You’re right. Do you mind sitting with her?’ he asked Sydney. I groped for something to say. No, no. Not Sydney. If Sonya did turn on us, we needed someone else on guard–someone who could fight back. Sydney, probably guessing my problem, saved me from lying to Dimitri–or from telling him the truth about my concerns. â€Å"She doesn’t know me. It might make things worse when she wakes up. Besides †¦Ã¢â‚¬â„¢ Sydney put on that disgusted expression that Alchemists excelled at. â€Å"I don’t really feel that comfortable with someone who was a monster five minutes ago.’ â€Å"She’s not Strigoi,’ he exclaimed. â€Å"She’s absolutely, completely Moroi again!’ Even I felt a little cowed by the harshness of his voice, but I wasn’t entirely surprised at his vehement reaction. He’d had a hard time convincing others he’d changed. His face softened a little. â€Å"I know it’s hard to believe, but she really has changed.’ â€Å"I’ll stay with her then,’ I said. â€Å"No, no.’ Dimitri shook his head. â€Å"Sydney’s right about one thing: Sonya might be confused. It’s better if someone’s there who understands what’s happened.’ I started to argue that I was the only one Sonya really knew but then decided I’d rather stay with the brothers. They seemed harmless now, but I didn’t trust them. Dimitri apparently didn’t either. He took a few steps forward and leaned down, speaking only an inch from my ear. â€Å"Keep an eye on them,’ he murmured. â€Å"Robert’s down right now but might recover sooner than we think.’ â€Å"I know.’ He started to turn, then glanced back at me. His commander face had softened into something thoughtful and awestruck. â€Å"Rose?’ â€Å"Yeah?’ â€Å"That †¦ was that what it was like when Lissa changed me?’ â€Å"More or less.’ â€Å"I didn’t realize †¦ it was †¦Ã¢â‚¬â„¢ He struggled for words. It was uncharacteristic. â€Å"The way that light filled the room, the way she changed. Seeing that life emerge from death †¦ it was †¦Ã¢â‚¬â„¢ â€Å"Beautiful?’ He nodded. â€Å"Life like that †¦ you don’t–no, you can’t waste it.’ â€Å"No,’ I agreed. â€Å"You can’t.’ I saw something shift in him then. It was small, just like in the alley, but I knew then another piece of the Strigoi-trauma had peeled away. He said no more, and I watched as he walked back down the hall. With nothing else to do, Sydney sat down cross-legged on the floor, holding a book in her lap. It was closed, her thoughts clearly elsewhere. Meanwhile, Victor sat back in the armchair and reclined it. He didn’t look as bad as Robert, but lines of fatigue showed on both brothers. Good. The longer they were out of commission, the better. I brought in a chair from the kitchen so I could sit and survey the room. Everything was peaceful. I felt like a babysitter, which I suppose I kind of was. It had been a long day, and night soon turned the windows black. This made worried me. For all I knew, Sonya had some Strigoi pals who might stop by. The fact that Donovan knew her certainly indicated she wasn’t a total outcast among them. It made me extra-vigilant, but at the same time, I was exhausted. The brothers were already asleep. Sydney, perhaps in an attempt to keep her human schedule, eventually found a spare blanket and pillow and curled up in a makeshift bed on the floor. And me? I was halfway between human and vampiric schedules. I had a feeling Dimitri was the same. Really, we were on a do-what’s-necessary schedule, in which extensive sleep was not an option. A hum of excitement and astonishment suddenly sang through the bond. I sensed no danger or threat, but curiosity made me decide to check in with Lissa anyway. Even if I was in her mind, I knew my body would stay watchful, and I wanted to know how the rest of Lissa’s test had gone. Beautifully, of course. She rode back to Court, exhausted but proud of herself. She wasn’t the only one. The rest of her companions all wore similar expressions †¦ all except for Ava Drozdov. She had been the only one to break and use the cell phone to call for help. Lissa was surprised that Ava had cracked. After his earlier bitching, Marcus Lazar had seemed the most likely to bail. But no, the old man had managed it somehow, meaning he’d continue on in the monarch trials. Ava refused to make eye contact with anyone, instead staring bleakly out the window as they traveled back to Court. She would still hold a Council spot, but her shot at being queen was gone. Lissa felt bad for her but couldn’t spare too much concern. It was the way of the trials, the way they determined the best candidates. Besides, Lissa had her own issues. Staying out in the daytime had run contrary to the normal vampiric schedule. Now, she simply wanted to get back to Court, find her room, and sleep for a few hours. She wanted some peace. Instead, she found a mob waiting for her. How to cite Last Sacrifice Chapter Eighteen, Essay examples

Corporate Law Ethics Business Organizations

Question: Discuss about the Corporate Law Ethicsfor Business Organizations. Answer: Introduction Business organizations are run to make profits. But the enterprise should carry out the business activities without breaking any law. In certain cases the company has not only to respect the law but also certain business ethics. There are certain activities which are not debarred by law but are unethical. If the business engages in such activities, the enterprise would lose the support of people. In this case people start to boycott the goods of the company. The unethical activity could be that the suppliers of the company face charges of human rights abuse. People are becoming more ethical. They believe in certain good principles according to which a business must be done. What Joanna Should do in the Given Situation In the given case, Joanna faces a dilemma. She has come to know how the company Orange Coffee Supplies has been importing coffee from North Musoria and showing to everyone that the coffee beans were produced in South Musoria. If Joanna reveals this to everybody, the company of which she is a company secretary and legal counsel would suffer. There would be public outrage against Orange and there would be a dip in its sales. Moreover government which has given the company grant to set up a factory in Latrobe Valley region would be angry and take some adverse action against the company. It might cease any future grants. Joanna as a company secretary of Orange Coffee Supplies Ltd has the right to communicate with the directors of the company. She has come to know about the e mail from Simone regarding import of coffee beans made in North Musoria. If she reveals this information to everybody, Simone would be unhappy with her. But it is Joannas duty to reveal this information to directors of the company as a company secretary. She is supposed to report to the directors the risks that the company faces in business. The company would lose a lot of goodwill with the people because it has all along been projecting itself as ethical coffee importer. The directors would be able to handle the issue better. There can be a change in the companys policy and the coffee beans produced in North Musoria may not be imported in future. The profit margins of company would come down but the company can prevent drastic public reaction by apologising to them. The directors can even remove the managing director Simone from her position. People are becoming more aware of the issue of corporate social responsibility. The annual reports of companies carry information about how they are doing good for the society and are careful regarding issues like global warming. The annual report also carries the directors report in which it would be mentioned that how Orange is an ethical coffee importer. It is therefore the duty of Joanna to give the information to the directors, who are to perform their duties with due care and diligence. The directors should have known what Simone was up to. Joanna is also the in house counsel in Orange Coffee Supplies Ltd. She is also a lawyer by profession. She gets a very good salary from the company and there are dangers that she might lose her job if she speaks against Simone and the companys arrangement of importing coffee beans produced in North Musoria. She might not get the support of the directors and they along with Simone would view her as a threat. They might also offer her a better salary to keep the secret with her and join other managers who are supporting Simone. In lawyers profession there is constant pressure to win the case from different parties. There are lawyers who defend their client even when they know that person to be a cheater. But there are other lawyers who fight in the court only for a truthful person. There is lot of commercialization in the field of law but there are many ethical lawyers, who believe in certain good ideals and principles and still win the case. Joanna reports to Simone directly as the general counsel of the company. She advises the firm on the legal matters. She can advise Simone whether coffee beans made in North Musoria should be imported or not. If any law is being broken in such transactions, Joanna can inform the board of directors regarding the risks attached to such transactions being carried out. The government of the country can take action against the company. The company is listed with the Australian Stock Exchange, which can ask for information on such matter from the company. The accounts of the company are audited. The auditors would ask for more facts on such transactions. If the information regarding such transactions gets out through any of the managers of the company, there would be increased scrutiny by the income tax department. If the shareholders of the company get to know about these imports of coffee beans from North Musoria, many of them would support Joanna. The shareholders have invested their mon ey in the company and know that any adverse publicity about the company, would also lead to fall in the market value of the company. If the customers of the company, get agitated by the revelation, there would be drastic fall in the sales. It is the shareholders who have appointed the directors of the company including Simone. Simone could remind Joanna about the client legal privilege. According to this principle if there is exchange of any vital information between a lawyer and the client, the lawyer is not supposed to reveal this information to others. But Joanna can claim that this rule does not apply in the situation as the information was not given to her by Simone, she only found it somewhere. So she can reveal the information to anyone she wants. There are several options available to Joanna. She could try to make Simone and other directors of the company see the fault in importing coffee beans in such a dubious way. Joanna could take the help of other likeminded managers in making Simone see reason. Otherwise, she can give the information to the media. This would be an extreme step and she is almost sure to lose her job. But if she believes in business ethics, she would do so and try to find the job of a lawyer somewhere else. She would have lot of support from people who are ethical and get a job in a more ethical company.

The Stages of New Product

Question: Explain Marketing Strategy and Plan for Atlantic Quench? Answer: Introduction Atlantic Quench is an agricultural marketing co-operative organization, which was established in the year of 1930. Over the years, the organization has operated their business operations in the field of fruit juice and snacks fruit items. Apart from this, the organization has also produced cranberry sauce and dried cranberries, which has assisted the organization to establish recognition in the operating market. In this regard, the objective of this assignment is to draw a marketing plan, which will assist the organization to archive predetermined goal more effective manner. Apart from this, through preparing this marketing plan, the organization can identify their required marketing strategies, which will assist the organization to enhance profitability and growth. Moreover, it will also help the organization to satisfy the needs and expectations of the customers. Current Situation of Atlantic Quench According to Ardley and Quinn (2013), Atlantic Quench is running their business in food and beverage markets in UK. The revenue generation percentage of Atlantic Quench still consists fewer than 5%. Apart from that, there are several competitors in UK especially in the food and beverage market such as Coca Cola, Pepsi, Tropicana, etc that make huge competition. Rapid growth as well as popularity of the competitors make hard to establish a brand for Atlantic Quench. ta Company Name Market Share Coca Cola 17.9% Pepsi 21.8% Tropicana 11.5% Atlantic Quench 2.9% Company Analysis In order to analyze the company situation, it is highly essential to concentrate on the mission and vision of the organization. Apart from this, an organization should have concentrate on its product manufacturing process along with its research and development process, which may enhance opportunity for the organization. Simultaneously, by concentrating on company analysis an organization can ensure its future growth prosperity. Additionally, companys current situation analysis helps an organization to identify the needs and expectations of the customers. Mission Statement To develop a new energy drink product for the youth and elder generations. Vision Statement To accomplish high market share and long-term prosperity in the energy drink segment. Product Range The objective of the organization is to introduce two kind of flavor in terms of energy drink. In this regard, high vitamin ingredients added drink has been chosen for the elders. On the other hand, caffeine added energy drink has been introduced for the youth generation. Customer Analysis Over the years, UK customers are recognized as a highly potential customer among the global market. Moreover, UK customers are also highly conscious regarding their health and hygienist related aspects. Moreover, taste and price both are the most crucial aspects, which may influence UK based buyers decisions during consumption food or drink. Thus, the organization has intended to develop a new energy drink, which may satisfy the taste of the customers. On the other hand, by emphasizing towards product specification such as vitamins, nutrition and caffeine, the organization has tried to fulfill needs and expectations of the customers. Competitors Analysis of Atlantic Quench According to Pike and Page (2014), competitors analysis mainly discusses about doing the identification of the competitors as well as evaluation of the various strategies in order to determine both the weakness and strengths in the relation to the services or the products. Moreover, in doing the evaluation of the competitors it needs to find about the various information regarding the competitors (Schlager and Maas, 2013). It also discusses about the information in order to predict about the competitors behaviors. Therefore, with the help of competitors analysis, Atlantic Quench needs to identify various potential competitors that include both the primary as well as secondary competitors of the Atlantic Quench. Moreover, it also discuses about both the risks as well as opportunities in order to launch their energy drinks based on the market strategies of the energy drinks (Taylor-West, Saker and Champion, 2012). Beverages Competitors Analysis Coca Cola Moderate Competitor Pepsi Tough Competitor Tropicana Low Competitor Table 1: Competitors of Atlantic Quench Internal Analysis Internal analysis is one of the essential aspects through which it is possible to identify the strength and weaknesses of an organization. Apart from this, by concentrating on internal analysis an organization may also indentify their future opportunities and threats. In this assignment, the objective of internal analysis is to identify and understand the future prosperity of Atlantic Quenchs new launched energy drink product. Strength In order to highlight the strength of newly developed energy drink product it can be claimed that high vitamin ingredients and nutrition ingredients added drink are the key strength for the organization. Weaknesses Simultaneously, in order to highlight weaknesses of the organization, it can be mentioned that presence of giant brand in the operative market may affect presence of the new energy drink brand in a diversified manner. Opportunities In order to highlight opportunities of the organization, it can be argued that extension of product line may create a position impact on the brand in terms of market share. On the other hand, existing supply chain may influence the presence of newly developed energy drink product in the operative market in an effective manner. Threats Presence of giant brand in the operative market may influence market barriers for the organization. In this relation, it can be argued that cost of product, supplement drink and government caution regarding high caffeine content may affect the performance of the business in a diversified manner. External Analysis In order to analyze competitive forces of the organization, it is required to incorporate Porters Five Forces model, which may identify the competitive structure and business environment of the organization in the operative marketplace. Bargaining Power of Suppliers (Moderate) With the aim of identify the bargaining power of suppliers for Atlantic Quench, it is recognized that the organization has a very strong command over its suppliers due to its long-term presence in the market as food and beverage operator. Thus, it can be mentioned that the bargaining power of suppliers is moderate i.e. Atlantic Quench. Bargaining Power of Customers (Low) Similarly, during identifying the bargaining power of customers for Atlantic Quench, it is revealed that large numbers of energy drink manufacture organizations are operating their business in the local market of UK. Thus, consumers can shift one brand to another very frequently, which signifies that the bargaining power of customer is low i.e. Threat of New Entrants (Low) Simultaneously, in order to identify the threat of new entrants in the market, it is revealed that it is quite difficult for a new organization to accrue the market in an effective manner. In relational to this, it can be argued lack of presence effective supply chain model may affect performance of the organization in diversified manner. Thus, it can be mentioned that the threat of a new player is low i.e. Atlantic Quench. Threat of Substitute Products (High) On the other hand, in order to recognize the threat of substitute product, it is revealed that large numbers of competitors have introduced several substitute products such as food drink and many others. Thus, it can be claimed that the threat of substitute product is very high i.e. Atlantic Quench. Competitive Rivalry within the Industry (High) In order to analyze the competitive rivalry of Atlantic Quench within the industry, it is notified that larger numbers of energy drink manufacturers are emphasizing towards quality with the intention of attracting the attention of consumers. At the same time, a few organizations have also concentrated on low-cost based products for enhancing level of competitive advantages in the operating market. Thus, it can be argued that the organization has high competitive rivalry within the industry. Marketing Segmentation According to Ardley and Quinn (2013), Market segmentation focuses on dividing the market into consumers, businesses, geographies having common interests, priorities and then directing the market strategies towards them. The consumption of energy drinks is rising rapidly, which has been witnessed by the growth of energy drink over the last decade in the domestic market of UK. Demographics Wise Segmentation Majority of the youth citizens of UK prefer to consume energy drink daily. The age range of the consumers is 15- 24 years. In this regard, it can be claimed that the interest of the energy drink is growing rapidly for the domestic market of UK. On the other hand, it is also revealed that the elder citizens of UK (in between the age group of 35-45) also prefer to consume energy drink as it is recognized as a healthy and hygienic item. In this regard, more specifically it can be argued that due to the presence of high vitamin ingredients and nutrition ingredients, consumers of UK more often getting attracted towards the energy drink product. Customer Attitudes in UK In order to identify the customer attitude in the local market of UK, it is revealed that youth generation has the tendency of consuming energy drink. Moreover, it is also identified that youth also have a tendency of getting attracted towards the attractive packing products. Moreover, large number of UK youths generally watches television. Apart from this, they also uses social media platform such as Facebook and Twitter among others. Thus, it this regard, rationally it can be argued that through emphasizing towards the packaging and by choosing effective promotional activities, Atlantic Quench can attract the attention of the consumers. Similarly, it is also notified that UK consumers (Between the age group 35-45) like to consume high vitamins and nutrition ingredients products. Thus, with the aim of attracting the attention of the elder consumers of UK, Atlantic Quench will need to keep the consistency of their product in terms of quality (Grubor, Djokic and Milicevic, 2014). Market Trend and Growth Prosperity of Energy Drink Overall growth of energy drinks is determined positively by new product launches, complete packaging and growing retail distribution. Other factors that contribute to market growth are ethnicity and age. Aggressive marketing strategies have led to availability of these energy drinks in the groceries and all types of retail outlets. According to Packaged Facts, convenience stores occupy the largest share (59%), succeeded by mass merchandise (13%), supermarkets (10%), club stores (5%) and drug stores (2%). Similarly based on the report of energy drink industry, it is witnessed that few well known marketers dominate the market for energy drinks reflecting the effect of first movers advantage in this domain which has spawned the establishment of new brands, viz. Red Bull, Monster Energy, 5-Hour Energy and Rockstar Energy. Marketing Strategy for Energy Drink According to the viewpoint of Clancy (2015), marketing strategy is one of the most essential aspects for an organization through which an organization can enhance their profitability and also can ensure their long-term sustainability in the operating marketplace. In this regard, more specifically it can be mentioned that through emphasizing towards the aspects of principle management, Atlantic Quench can accrue more customers for their newly developed drink product. Simultaneously, it can be claimed that through emphasizing towards the aspects of marketing mix, Atlantic Quench can also enhance their competitive advantage in the operating marketplace (Clancy, 2015). On the other hand, based on the viewpoint of Wright and Larsen (2014), through concentrating towards the new product development related aspects, Atlantic Quench can establish a positive recognition in a competitive marketplace. Moreover, claimed that through emphasizing towards advertising and promotional activities Atlantic Quench can reinforce their brand image in the global market. The marketing strategies, which may influence the business performance of Atlantic Quench in a positive manner those, are discussed below: Marketing Mix In this context, it can be argued that trough concentrating on marketing mix related aspects; Atlantic Quench can address the key issues and challenges of the organization. Simultaneously, through emphasizing towards the marketing mix related aspects Atlantic Quench can fulfill the need and expectation of the customers for their newly developed energy drink product. 7Ps Plan Product In order to introduce energy drink in the operating market, Atlantic Quench should need to consider the quality of the product for fulfilling the need and expectation of the customers. Simultaneously, the organization will need emphasis towards the consistency of the product for ensuring its future prosperity. Price For accruing large amount of customers for the energy drink product, Atlantic Quench should need to concentrate towards the pricing of the product. In this regard, more specifically it can be argued that through incorporating cost effective pricing strategy the organization can enhance its competitive advantages Place Simultaneously, place is highly essential aspect for an organization. In this context, it can be claimed that Atlantic Quench should identify the potential market, before launching the newly developed energy drink into the market. Promotion Similarly, promotion is also highly essential for an organization. In this context, it can be claimed that through emphasizing towards promotional activities such as providing offers on first purchase, etc. the organization can accrue large number of customers. In this context, it can be stated that through incorporating towards effective promotional tool Atlantic Quench can enhance its brand recognition. Additionally, it can be argued that people, process and physical evidence is also may create an impact on the performance of the organization. Thus, it can be evidently mentioned that Atlantic Quench should consider all these above stated aspects before introducing new product. New Product Development (NPD) Apart from marketing mix, NPD is also one of the highly essential aspects for an organization, through which Atlantic Quench can ensure the efficiency of the product and it may also fulfill needs and expectations of the customers. In this regard, Atlantic Quench should need to consider certain steps during the development of new energy drink product. A diagram is depicted below for better understanding. Fig. 1: The Stages of New Product Development Promotional Strategy Moreover, through emphasizing towards promotional strategy Atlantic Quench can ensure its long-term sustainability in the global market. In this regard, certain aspects are highlighted below: Creative television and radio advertisement Print advertising, guerilla OOH advertising and trade promotion tool to encourage promotional display Organizing events and road shows Emphasizing sub culture marketing strategy like sponsorship in musical events and concert, regionally selected festivals, memorable events where free product samples will be distributed sponsorship Offer energy drinks with quick grab food like sandwich, pizza or other fast food through corporate alliance Promotional coupons and discounts will also influence the purchase behavior. Logo should use color to stimulate emotion. Looks of package, size, proper labeling with nutritional information are elements in the evaluation of decision making process Develop social media, video, blogs, content, podcasting, picture sharing, two way communication and other online marketing strategy to the extent to engage with consumers. To create sponsorship endorsement in famous sports events, and fashion events. Adding to cognitive segmentation, new energy drinks appeal various subcultures in the target market and differentiate from competitor market. Company can take a look about sponsoring different and endearing sports like mount climbing, soccer, car racing, bike racing etc. The belief, knowledge and meaning are entangled with other knowledge that form brand attitude which helps to influence purchasing intention other characteristic including action are brand loyalty and product preference. Pricing Strategy: A premium pricing strategy for each product is recommended as Pricing is not the basis of energy drink market. The target price are being measured include entry into the energy drink, category, sales, return of investments, market share shows a way to form marketing strategy. Short term and long term Projection of Atlantic Quench In order to discuss about both the short term as well as long-term projection of the Atlantic Quench it needs to make the profit as well as to maintain the overall range of the growth. Moreover, in order to deduce both the long term as well as short-term goals, the Atlantic Quench needs to maintain some of the following things (Taylor-West, Saker and Champion, 2012): Analyze the customers as well as projection of the revenue growth: In order to do the business, it needs to determine the combination of both the long terms and short-term goals. In the context of long-term goals, it needs to increase the revenue based on the time (Weinstein, 2010). On the other hand, in doing the description about the short-term goals it describes about the wants and demands of the customers (Wright and Larsen, 2014). Perfection of the customer service: In order to introduce the long-term goals it discusses about doing the creation of the customer base. Moreover, it also discusses about collecting various customer information so that it becomes easy to have the proper understanding about the characteristics of the customers (Wright and Larsen, 2014). Therefore, it becomes easy to have the proper as well as loyal customer services. Conclusion This particular study mainly concludes about the introduction of energy drinks of Atlantic Quench. Therefore, it also discusses about the various analysis in order to implement the energy drinks that includes competitors analysis, situation analysis as well as various internal and external analysis. Moreover, in this particular assignment it also discusses about the various marketing strategies based on which Atlantic Quench can introduce their energy drink in the targeted market platform. 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