Film Analysis Of The Film Frida, By Julie Taymor - 963 Words

Director, Julie Taymor, released the film Frida on October 25th, 2002. The film is a true story of Frida Kahlo and her husband Diego Rivera, who have been and still are Mexico’s most acclaimed artists. The film was portrayed like Kahlo’s paintings, with vibrant colors that showed her creativity and pride for her Mexican background. Not only did the film contain a deep resonance of dark pain that represented the pain in Kahlo’s life, but also the recognition and acknowledgement of Kahlo’s struggles through unfortunate events that made her one of the most prominent artist in Mexican history. Academy award artist, Salma Hayek, portrays Frida and Diego was played by actor Alfred Molina. Both actors did a great job at illustrating their lives†¦show more content†¦When the accident is in action we noticed how everything that the passengers had starts flying towards Frida. But there is one in particular that catches the attention of the audience, which is the gold that a passenger had in his hands. This gold was what ended up covering Kahlo’s entire body alongside broken glass and a stick through her body with blood lying everywhere around. After they showed how her body ended, they added animation to show how serious her injuries were. These animations were â€Å"calacas†, which are skeletons. They added them to show her Mexican heritage, owing to the fact that â€Å"calacas† are really famous in Mexico and also illustrate death. All of these effects were what made the scene so strange yet beautiful just like the paintings that she created later in life. Due to the many injuries Kahlo couldnt walk and had to stay in bed all day. That’s when her painting career started to bloom. Once Frida Kahlo decided to focus only on art, she decided to get help from who later on became her husband, Diego Rivera. At first, Rivera did not pay enough attention to her but he decided to give her a chance when he saw how unique her work was. As described by Leo Tolstoy from the book Reading the World, â€Å"Great works of art are only great because they are accessible and comprehensive to everyone† (Austin 267), and that was what Rivera believed as well since he understood

The Great Gatsby By F. Scott Fitzgerald - 1663 Words

In order for WWI to be resolved, an excessive amount of devastation to Germany was a price that the Allied Powers were willing to pay. In order to excel and prosper, the Allied Powers undermined Germany, leaving them with reparations to pay, and a colossal amount of damage to their country. Consequently, this hunger for peace led to a rise in an even bigger issue, the nationalist sentiment and the upsurge to power of Adolf Hitler. The small fee to pay resulted in destruction on other countries, and the Allied Powers themselves. In a similar manner, the protagonist in the classic American novel, The Great Gatsby, experiences an identical and consequential outcome. As the main character, Jay Gatsby, attempts to win over his â€Å"golden girl†, he is oblivious to the fact that he is hurting himself and the people he cares about along his journey. Not only is Gatsby blind to not comprehend the incongruity of his goal, but he fails to realize that the love of his life, Daisy Buchan an, has other aspirations for her ideal lifestyle in which she never wanted Gatsby to participate. Much like the way Gatsby chases his dreams, Tom Buchanan and Myrtle Wilson struggle to be mollified with what they already have accomplished and obtained. These naà ¯ve hopes of a textbook life cause the vast majority of the key characters in The Great Gatsby to inflict hurt and destruction on the people surrounding them. Throughout F. Scott Fitzgerald’s fictional novel, symbolism is utilized to furtherShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

The Recent Engagement Of Contemporary Islamic Thought With...

Serhan Tanriverdi Contemporary Islamic Thought Dr. Ermin Sinanovic Reflection Paper The Recent Engagement of Contemporary Islamic Thought with Modernity in the West Modernization theory has been one of the master theoretical narratives to understand the major institutional and cultural transformation from traditional societies to modern ones. It was developed by the founders of sociology and has dominated the widespread understanding and explanations of many social differentiation processes including rationalization, individualization, urbanization, and secularization for several decades. Thus, sociologists believed that the consequences of modernization were unavoidable route and common destinations and patters for modern or all†¦show more content†¦They suggest that we should re-systematize and correct the classical theory of modernization in the light of multiple modernities frameworks because multiple modernities do not assume that global modernity is derived from the West as a single pattern (source) and describe the possibility of a plural modernity experiences. In fact, there are many modernities, not only one single patter of mo dernization. These developments forced sociologists for a paradigm shift in the dominant one-side understanding of western modernity. In this context, Islam and the discourse of western Muslim intellectuals have gradually gained visibility and significance through the continuing migration and the growth of new generations in the western societies. Western Islam also has emerged in the hearth of modernity; yet did not follow the same patters of classical modernization trends. However, it could not escape the hegemonic influence of modernity. As a result, western Islam is emerging not only as a response to the challenges (premises) of modernity, but also through a ‘transformative dialectical engagement’ with the ethos of modernity, which gradually pave the path towards the rise of Islamic modernism (Islamic modernity) in the west. Hence, the multiple modernities thesis serves as a more adequate theoretical approach than the prevailing modernization, the secularization perspective or many other approaches to

Essay on The Importance of Community - 1238 Words

Community is very important and has many factors like kinship, unity, and identity. Community helps society because it creates solutions, provides security and reveals dedication. It discovers truthfulness. Communities are part of everyday life and have positive affects on its members. Communities can be found everywhere and can be created anywhere. You may be unaware of it, but you are part of a community not only based on your location, but also based on your lifestyle, your religion, your heritage, your education, or your abilities. As Hewitt once said, â€Å"Community provides a psychological world and a place of identification for its members.† Identifying yourself with a particular community may be easier than it†¦show more content†¦Observing others’ behaviors lets one realize and understand more about different types and kinds of people. Seeing how certain groups or communities act or react to situations lets us see more perspective and hopefully appreciate their point of view. It is important to be part of communities for much of the same reason. When you are part of a group, you understand and compromise with the other members of the group. Discussing issues involving the community helps to lead to solutions. Talking things through with other members improves social skills as well as relationships. Knowing how people feel about certain issues let you know more about that person, and in turn, you learn more about yourself. Hearing what other people have to say may sway your own opinions about something. For example, maybe you are part of a church you thought you really believed in, but hearing the discussions at the church meetings you start to think that you do not belong in this community. Though that specific church may be the right place for many, you learn that you need a new church community. Churches are communities because the members are unified in their common beliefs. These communities are like familie s because the members support and help each other religiously and they feel secure. Being a sound part of a community, you should continuously learn more and more about yourself. As a member of a club, taking part in meetings and activities let you learnShow MoreRelatedThe Importance Of A Community1489 Words   |  6 Pageswant this rank to not only help out the community but to help out the staff. I dedicate all of my time towards the server to make a more welcoming community instead of a toxic place to be. I love to dedicate my time to a community that I have loved for many weeks. Anyways, I am a pretty active player myself, I have been working on with many communities and they do not seem to fit my style, so, once again I come back to my home where I started the community. I personally feel like I can benefit theRead MoreThe Importance Of Community Service1451 Words   |  6 PagesThe Importance of Community Service What is community service? If you asked me at my grade 8 graduation, I would have said that it was 40 hours of volunteering required to receive your high school diploma. I probably would have commented that it wouldn’t be hard to do- I mean it was only 10 hours every year. I might have also mentioned that I didn’t have a plan on how I was going to complete the requirement, but I would figure something out. Four years and over 200 community service hours laterRead MoreThe Importance Of Volunteering In The Community1074 Words   |  5 PagesVolunteering in the community helps develop a connection with the community. Communities are people who help one another to make an impact in someone’s life. Giving back to those that helped one previously can make a difference. Giving up a few hours during the week to volunteer at a summer reading program at the community library can bring joy in some child’s life. Supporting and helping younger children learn in our c ommunity brings me pride. Volunteering is a way to give back to your community and gain workRead MoreThe Importance of a Pharmacist in the Community1479 Words   |  6 PagesThe importance of a pharmacist in the community. This is because they will always provide medical care, consultation services, and health care advices to the community. A doctor, a caretaker, a Pharmacist, my mother, my brother, and sister are people of medicine who form part of this unique community, which has existed for ages. There is no doubt that from the early colonial days to the modern days, pharmaceutical services are needed in our daily lives. The paper aims at identifying the discourseRead MoreThe Importance Of The Local Community For The Host Community Essay1773 Words   |  8 Pagesas develop the local pride of the people and aid the visitors in identifying the vibrant culture of the local city. The role of the local community in the cultural heritage plays a vibrant role in developing tourism thr ough festivals. 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I come from Hot Springs, Montana and its population is roughly 500 people, to put that into perspective, you pretty much couldn’t go to the grocery store to local coffee shop without seeing everyone and their brother. The small community culture is something that has had a major positive influence on my life. One of the impacts it has had on my life is the importance of friendships. Going through high school you pretty much hadRead MoreThe Importance Of Community For Individuals With Disabilities1060 Words   |  5 PagesTownley, Greg (2015). â€Å"It Helps You Not Feel So Bad—Feel Like You Again†: The Importance of Community for Individuals with Psychiatric Disabilities. Journal of Psychosocial Rehabilitation and Mental Health, pp 1-12 Summary One would think that in today’s society that the ideal of individuals with disabilities appreciating equal opportunities to live and participate in their communities still remains an unrealized goal. 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Last Sacrifice Chapter Eighteen Free Essays

I SPRANG UP FROM THE bed, relieved that I didn’t fall over. My head still hurt, but I no longer felt dizzy, which hopefully meant I really had evaded a concussion. Glancing at an alarm clock as I left Sonya’s bedroom, I saw that I’d been in Lissa’s head for a few hours. We will write a custom essay sample on Last Sacrifice Chapter Eighteen or any similar topic only for you Order Now Her test had been far more extensive than I’d realized. In the living room, I found an almost comical sight. Victor and Robert stood there, in the flesh, taking in the surrounding details. Even Robert seemed to be with us mentally this time. Only, whereas Victor was studying everything in his calculating way, Robert’s attention was fixed on Sonya. His eyes bugged out in astonishment. Dimitri, meanwhile, hadn’t altered his position near Sonya or put away the stake at her throat. It was clear from his stance and watchful gaze, however, that he regarded the brothers as a new threat and was trying–impossibly–to stay on guard against everything. He seemed relieved to see me and have some backup. Sonya had gone perfectly still within her chains, which I didn’t like at all. It made me think she was planning something. Her red eyes narrowed. The whole situation was tense and dangerous, but a tiny part of me felt smug satisfaction as I studied Victor more closely. The dream meetings had been deceptive. Just as I could shift my appearance in dreams, Victor had made himself look stronger and healthier in those visits than he actually was in real life. Age, disease, and life on the run were taking their toll. Dark shadows lined his eyes, and his graying hair seemed thinner than it had a month ago. He looked haggard and tired, but I knew he was still dangerous. â€Å"So,’ I said, hands on hips. â€Å"You managed to find us.’ â€Å"There’s one lake in this town,’ said Victor. â€Å"One blue house. Maybe you had trouble with those directions, but for the rest of us, it wasn’t that difficult.’ â€Å"Well, if you’re so smart, what’s your plan now?’ I asked. I was trying to stall as I frantically thought about what my plan was. I’d wanted to capture Victor and Robert but didn’t know how. Since we had to split our attention between them and Sonya, Dimitri and I couldn’t team up. I wished we had leftover chain. Aside from physically subduing the brothers, we would also specifically need to restrain their hands to reduce their ability to use magic. â€Å"Since you’re so smart,’ countered Victor, â€Å"I assumed you’d have already obtained the needed information.’ I gestured toward Sonya. â€Å"She’s not exactly forthcoming.’ Victor’s eyes fell on her. â€Å"Sonya Karp. You’ve changed since I last saw you.’ â€Å"I’m going to kill you all,’ Sonya snarled. â€Å"And consume you one by one. Normally, I’d start with the human and work up to the Moroi, but †¦Ã¢â‚¬â„¢ She glanced at Dimitri and me, her face full of rage. â€Å"I think I’ll save you two for last and drag out your suffering.’ She paused and almost comically added, â€Å"You’ve annoyed me the most.’ â€Å"Do all Strigoi go through some boot camp and learn all the same threats? It’s a wonder you don’t cackle too.’ I turned back to Victor. â€Å"See? Not that easy. We’ve tried everything. Beating it out, torturing it out. Sydney went through the names of all her relatives. No reaction.’ Victor studied Sydney in detail for the first time. â€Å"So. Your pet Alchemist.’ Sydney didn’t move. I knew she had to be scared of facing someone who was both a vampire and a dangerous criminal. I had to give her points for meeting his stare unflinchingly. â€Å"Young,’ Victor mused. â€Å"But of course she would be. I imagine it’s the only way you could manipulate her into this little escapade.’ â€Å"I’m here by choice,’ replied Sydney. Her expression stayed calm and confident. â€Å"No one manipulated me.’ Abe’s blackmail wasn’t really relevant at the moment. â€Å"Look, if you wanted to keep torturing me with your not-funny comments, you could have just kept invading my dreams,’ I snapped. â€Å"If you don’t have anything useful to offer, then get out of here and let us wait until hunger weakens Sonya.’ And by get out of here, I meant: foolishly think you’re going to leave so that I can knock your heads together and drag you back to the guardians. â€Å"We can help,’ said Victor. He touched his brother lightly on the arm. Robert flinched, jerking his eyes from Sonya to Victor. â€Å"Your methods were destined to fail. If you want answers, there’s only one way to–‘ Sonya made her move. Dimitri was still right next to her, but he’d also been keeping an eye on the rest of us. And of course, I’d been completely focused on the Victor drama as well. It was probably the best opening Sonya could have hoped for. With crazy Strigoi strength, she bucked up from the chair. The chain was wrapped around her over and over, but her quick movement and strength were enough to snap the chain in two places. The rest still encircled her, but I knew perfectly well even one opening was enough for her to eventually bust out. Distracted or not, Dimitri was on her in a flash, and a second later, so was I. She was flailing in the chair, using every bit of her strength and speed to shake off the chains. If she got loose, I knew she’d put up another fierce fight. Dimitri and I met eyes briefly, and I knew we were thinking the same things. First, how were we going to re-restrain her? The chain could probably be rebound, but we’d need to unwind it and start over, which would be next to impossible. We also both knew he and I might not be able to take her down a second time, and now we had innocents around. They couldn’t fight, but Sonya might be able to use them to her advantage somehow. All w e could do was try to keep her down. Holding her against a flat surface like the floor would have been much easier than the unwieldy recliner. It shook as she fought against us, and we struggled to get a good position on the chair. Dimitri had his stake– I’d set mine down earlier–and he raked it against her skin, giving us some advantage in the struggle. She screamed in rage, and I clung to the hope we might tire her out. Probably not. We’d break first. My aching head was proof enough that I wasn’t in peak condition. I saw a flash of movement in my periphery, setting off new alarms. Robert Doru was heading toward us–and he had a silver stake in his hand. The sight was so bizarre and unexpected that I was slow to alert Dimitri. When my sluggish mind suddenly kicked back to life, it was too late. â€Å"No!’ I shrieked, seeing Robert raise the stake. â€Å"Don’t kill her!’ Dimitri turned and saw Robert then, but there was nothing he could do. Dimitri and I had created the perfect opportunity. We were holding Sonya still, and with her chest vulnerable, Robert had a clean shot. Frantically, I wondered what to do. If I stopped him, I’d release Sonya. If I didn’t stop him, he might kill our only chance at finding out who– Too late. The stake plunged down with a force that astonished me. Lissa had had a very difficult time staking Dimitri, and I’d assumed the same would be true for someone like Robert, who was older and seemed so fragile. But, no. He still had to use two hands, but the stake went firmly into Sonya’s chest, piercing her heart. Sonya let out an intense scream. A brilliant, blinding white light suddenly filled the room, just as an unseen force blasted me away. I hit a wall, my brain barely registering the pain. The small house shook, and with one hand, I tried to grab something and brace myself. I squeezed my eyes shut but could still see starbursts. Time slowed. My heartbeat slowed. Then–it all stopped. Everything. The light. The tremors. I breathed normally. All was quiet and still, as though I’d imagined what had just happened. I blinked, trying to bring my eyes back into focus and assess the situation. I did my best to scramble clumsily to my feet and saw Dimitri was doing the same. He looked like he’d also been knocked over but had caught the wall for support, rather than smashing into it. Robert was lying flat out on the floor, and Victor rushed over to help him. Sydney just stood frozen. And Sonya? â€Å"Unbelievable,’ I whispered. Sonya was still in the armchair, and from the way she was sitting back, it was obvious that she’d been blasted by the same force that had hit the rest of us. The chains were still around her, but she’d stopped struggling. On her lap was the silver stake Robert had held only moments ago. Sonya managed to wiggle a hand out of the chain, just enough for her fingers to brush against the stake’s surface. Her eyes widened with wonder–eyes that were a rich, azure blue. Robert had brought Sonya Karp back to life. She was no longer Strigoi. When Lissa had saved Dimitri, I’d felt the magic’s power through the bond, giving me the full and overwhelming experience of it all. Witnessing it now, without the firsthand knowledge provided from Lissa, was still just as incredible. Victor was preoccupied with Robert, but the rest of us couldn’t stop staring at Sonya in amazement. I kept looking for anything–anything–that might give the slightest hint of her previous existence. There was none. Her skin bore the typical Moroi paleness, but it was still filled with the warmth of life, with the faintest tinge of color–not like the Strigoi, who were completely devoid of pigment. Her eyes were bloodshot, but that was from her rapidly forming tears. There was no red ring around her irises. And the look in those eyes †¦ there was no cruelty or malice. They were not the eyes of someone who had just threatened to kill us all. Her eyes were all shock and fear and confusion. I couldn’t tear my gaze from her. A miracle. Another miracle. Even after seeing Lissa restore Dimitri, some secret part of me had believed I would never witness anything like it again. That was how miracles worked. Once in a lifetime. There’d been a lot of talk about using spirit to save Strigoi everywhere, talk that had faded when other drama–such as the murder of a queen– took precedence at Court. The shortage of spirit users had also made the idea unpopular, and besides, everyone knew the difficulties involved with a Moroi staking a Strigoi. If trained guardians died fighting Strigoi, how could a Moroi stake one? Well, here was the answer: a subdued Strigoi. A Moroi could manage staking one with two hands, especially with guardian backup. The possibilities made me reel. Robert’s magic was strong, but he was old and frail. Yet, if he had still done this, could any spirit user? He’d almost made it look easy. Could Adrian do it? Could Lissa do it again? A miracle. Sonya Karp was a living, breathing miracle. And suddenly, she began screaming. It started off as kind of a low wail and rapidly grew in volume. The noise snapped me to attention, but I didn’t exactly know how to respond. Dimitri did. His stake fell from his hand, and he rushed to Sonya’s side, where he began trying to free her from the chains. She floundered at his touch, but her efforts no longer packed the supernatural strength of an undead monster seeking revenge. These were the motions of someone desperately, terribly afraid. I’d wrapped those chains pretty securely, but Dimitri had them off in seconds. Once Sonya was free, he sat in the chair and pulled her to him, letting her bury her face against his chest and sob. I swallowed. Dimitri had also wept when he had been changed back. An odd image of newborn babies flashed through my mind. Was crying the natural reaction for anyone being born–or, in this case, reborn–into the world? A sudden movement grabbed my attention. Sydney’s eyes were wide, and she was actually moving toward Dimitri–to stop him. â€Å"What are you doing?’ she cried. â€Å"Don’t release her!’ Dimitri ignored Sydney, and I caught hold of her, pulling her back. â€Å"It’s okay, it’s okay,’ I said. Sydney was the most stable factor in this whole operation. I couldn’t have her freaking out. â€Å"She’s not Strigoi. Look. Look at her. She’s Moroi.’ Sydney slowly shook her head. â€Å"She can’t be. I just saw her.’ â€Å"It’s what happened to Dimitri. Exactly the same. You don’t think he’s a Strigoi, do you? You trust him.’ I released my hold on her, and she stayed put, her face wary. Looking down at the brothers, I realized theirs might be a more serious situation than I had realized. Robert, while not a Strigoi, looked pale enough to be one. His eyes were vacant, drool escaping his partially open mouth. I reassessed my earlier observation about Robert making Strigoi restoration look easy. He’d staked her like a pro, but obviously, there were a few side effects. Victor was trying to support his brother and murmured soothing and encouraging words. And on Victor’s face †¦ well, there was a look of compassion and fear that I’d never seen before. My brain didn’t entirely know how to reconcile it with my well-defined and villainous image of him. He seemed like a real person. Victor glanced up at me, his lips twisting into a bitter smile. â€Å"What, no witty quips now? You should be happy. We’ve given you what you wanted. You need answers from Sonya Karp?’ He nodded toward her. â€Å"Go get them. They’ve certainly come at a high price.’ â€Å"No!’ exclaimed Dimitri. He still held Sonya against him, but his gentle expression turned hard at Victor’s words. â€Å"Are you crazy? Didn’t you see what just happened?’ Victor arched an eyebrow. â€Å"Yes. I noticed.’ â€Å"She’s in no condition to answer anything! She’s in shock. Leave her alone.’ â€Å"Don’t act like she’s the one who’s suffering here,’ snapped Victor. Turning back to Robert, Victor helped his brother stand and go toward the couch. Robert barely managed it, his legs trembling and then giving way as he sat down. Victor put an arm around Robert. â€Å"You’ll be all right. Everything’s all right.’ â€Å"Will he be?’ I asked uncertainly. Robert didn’t look like he was in all that good of shape. My earlier thoughts about spirit users saving Strigoi continued growing unrealistic. â€Å"He †¦ he did it before and recovered, right? And Lissa’s fine.’ â€Å"Robert was much younger–as is Vasilisa,’ replied Victor, patting Robert’s shoulder. â€Å"And this is hardly a simple spell. Doing it even once is monumental. Twice? Well, you and I both know how spirit works, and this feat takes a toll on both body and mind. Robert has made a great sacrifice for you.’ He had, I supposed. â€Å"Thank you, Robert,’ I said. The words came hesitantly to my lips. Robert didn’t seem to hear. Dimitri stood up, lifting Sonya easily in his arms. She was still crying, but her sobs were quieter now. â€Å"She needs to rest,’ he said gruffly. â€Å"Believe me, you have no idea what’s going on inside her right now.’ â€Å"Oh, I believe you,’ I said. â€Å"You’re idiots,’ snapped Victor. â€Å"Both of you.’ It was a wonder Dimitri’s glare didn’t pin Victor to the floor. â€Å"No interrogation yet.’ I nodded my agreement, not knowing what else to do. When Lissa had changed Dimitri, she’d taken on a fierce, similarly protective attitude. He might not have been the one to change Sonya, but he was the only one here who had any idea what she was going through. I knew he’d had a hard adjustment and that the initial effects of the restoration had been disorienting. That wasn’t even taking into account the subsequent depression. He swept past all of us, taking Sonya to her bedroom. Sydney watched them go and then glanced over to the sofa, where Victor still had his arm wrapped around his brother. The Alchemist met my eyes wonderingly. â€Å"I heard †¦ but I didn’t believe.’ â€Å"Sometimes,’ I told her, â€Å"I still don’t. It goes against every rule of the universe.’ To my surprise, she touched the small gold cross around her neck. â€Å"Some rules are bigger than the universe.’ Victor rose from the couch, apparently satisfied Robert was resting. I tensed up. Miracles aside, he was still a criminal, one I intended to capture. He took a step toward me, pitching his voice low. â€Å"Sorry to interrupt Metaphysics 101, but you need to listen to me,’ he said. â€Å"Be careful, Rose. Very careful. A lot rests on you now. Don’t let your pet wolf keep you from finding out what Sonya knows.’ â€Å"But he’s right,’ I exclaimed. â€Å"Its been five minutes! What she went through †¦ what they both went through †¦ well, it’s kind of a big deal. Literally life-changing. He had to recover too and adjust to being saved. Once she does, she’ll help us.’ â€Å"Are you sure?’ he asked, narrowing his eyes. â€Å"Will she think she’s been saved? You forget: Belikov was turned against his will. She wasn’t.’ â€Å"W-what are you saying? That she’s going to try to become Strigoi again?’ He shrugged. â€Å"I’m saying get your answers soon. And don’t leave her alone.’ With that, Victor turned and headed toward the kitchen. He soon returned with a glass of water. Robert drank it greedily and then fell into a heavy sleep. I sighed and leaned against a wall near Sydney, totally worn out. I still hurt from the earlier fight. â€Å"What now?’ asked Sydney. I shook my head. â€Å"I don’t know. We wait, I guess.’ Dimitri returned a little while later and spared a small glance for Robert. â€Å"She’s sleeping too,’ he told me. â€Å"The transformation †¦ it’s difficult.’ I could see a haunted look in his eyes and wondered what memory was tormenting him now. The memory of being changed? The memory of being Strigoi? â€Å"I don’t think we should leave Sonya alone,’ I said. Out of the corner of my eye, I saw Victor smirk. â€Å"Someone should stay with her in case she wakes up. She won’t know what’s going on.’ Dimitri didn’t answer for a few seconds as he scrutinized me. He knew me well enough to sense there might be something else on my mind. Fortunately, he couldn’t find a fault in my logic. â€Å"You’re right. Do you mind sitting with her?’ he asked Sydney. I groped for something to say. No, no. Not Sydney. If Sonya did turn on us, we needed someone else on guard–someone who could fight back. Sydney, probably guessing my problem, saved me from lying to Dimitri–or from telling him the truth about my concerns. â€Å"She doesn’t know me. It might make things worse when she wakes up. Besides †¦Ã¢â‚¬â„¢ Sydney put on that disgusted expression that Alchemists excelled at. â€Å"I don’t really feel that comfortable with someone who was a monster five minutes ago.’ â€Å"She’s not Strigoi,’ he exclaimed. â€Å"She’s absolutely, completely Moroi again!’ Even I felt a little cowed by the harshness of his voice, but I wasn’t entirely surprised at his vehement reaction. He’d had a hard time convincing others he’d changed. His face softened a little. â€Å"I know it’s hard to believe, but she really has changed.’ â€Å"I’ll stay with her then,’ I said. â€Å"No, no.’ Dimitri shook his head. â€Å"Sydney’s right about one thing: Sonya might be confused. It’s better if someone’s there who understands what’s happened.’ I started to argue that I was the only one Sonya really knew but then decided I’d rather stay with the brothers. They seemed harmless now, but I didn’t trust them. Dimitri apparently didn’t either. He took a few steps forward and leaned down, speaking only an inch from my ear. â€Å"Keep an eye on them,’ he murmured. â€Å"Robert’s down right now but might recover sooner than we think.’ â€Å"I know.’ He started to turn, then glanced back at me. His commander face had softened into something thoughtful and awestruck. â€Å"Rose?’ â€Å"Yeah?’ â€Å"That †¦ was that what it was like when Lissa changed me?’ â€Å"More or less.’ â€Å"I didn’t realize †¦ it was †¦Ã¢â‚¬â„¢ He struggled for words. It was uncharacteristic. â€Å"The way that light filled the room, the way she changed. Seeing that life emerge from death †¦ it was †¦Ã¢â‚¬â„¢ â€Å"Beautiful?’ He nodded. â€Å"Life like that †¦ you don’t–no, you can’t waste it.’ â€Å"No,’ I agreed. â€Å"You can’t.’ I saw something shift in him then. It was small, just like in the alley, but I knew then another piece of the Strigoi-trauma had peeled away. He said no more, and I watched as he walked back down the hall. With nothing else to do, Sydney sat down cross-legged on the floor, holding a book in her lap. It was closed, her thoughts clearly elsewhere. Meanwhile, Victor sat back in the armchair and reclined it. He didn’t look as bad as Robert, but lines of fatigue showed on both brothers. Good. The longer they were out of commission, the better. I brought in a chair from the kitchen so I could sit and survey the room. Everything was peaceful. I felt like a babysitter, which I suppose I kind of was. It had been a long day, and night soon turned the windows black. This made worried me. For all I knew, Sonya had some Strigoi pals who might stop by. The fact that Donovan knew her certainly indicated she wasn’t a total outcast among them. It made me extra-vigilant, but at the same time, I was exhausted. The brothers were already asleep. Sydney, perhaps in an attempt to keep her human schedule, eventually found a spare blanket and pillow and curled up in a makeshift bed on the floor. And me? I was halfway between human and vampiric schedules. I had a feeling Dimitri was the same. Really, we were on a do-what’s-necessary schedule, in which extensive sleep was not an option. A hum of excitement and astonishment suddenly sang through the bond. I sensed no danger or threat, but curiosity made me decide to check in with Lissa anyway. Even if I was in her mind, I knew my body would stay watchful, and I wanted to know how the rest of Lissa’s test had gone. Beautifully, of course. She rode back to Court, exhausted but proud of herself. She wasn’t the only one. The rest of her companions all wore similar expressions †¦ all except for Ava Drozdov. She had been the only one to break and use the cell phone to call for help. Lissa was surprised that Ava had cracked. After his earlier bitching, Marcus Lazar had seemed the most likely to bail. But no, the old man had managed it somehow, meaning he’d continue on in the monarch trials. Ava refused to make eye contact with anyone, instead staring bleakly out the window as they traveled back to Court. She would still hold a Council spot, but her shot at being queen was gone. Lissa felt bad for her but couldn’t spare too much concern. It was the way of the trials, the way they determined the best candidates. Besides, Lissa had her own issues. Staying out in the daytime had run contrary to the normal vampiric schedule. Now, she simply wanted to get back to Court, find her room, and sleep for a few hours. She wanted some peace. Instead, she found a mob waiting for her. How to cite Last Sacrifice Chapter Eighteen, Essay examples

Corporate Law Ethics Business Organizations

Question: Discuss about the Corporate Law Ethicsfor Business Organizations. Answer: Introduction Business organizations are run to make profits. But the enterprise should carry out the business activities without breaking any law. In certain cases the company has not only to respect the law but also certain business ethics. There are certain activities which are not debarred by law but are unethical. If the business engages in such activities, the enterprise would lose the support of people. In this case people start to boycott the goods of the company. The unethical activity could be that the suppliers of the company face charges of human rights abuse. People are becoming more ethical. They believe in certain good principles according to which a business must be done. What Joanna Should do in the Given Situation In the given case, Joanna faces a dilemma. She has come to know how the company Orange Coffee Supplies has been importing coffee from North Musoria and showing to everyone that the coffee beans were produced in South Musoria. If Joanna reveals this to everybody, the company of which she is a company secretary and legal counsel would suffer. There would be public outrage against Orange and there would be a dip in its sales. Moreover government which has given the company grant to set up a factory in Latrobe Valley region would be angry and take some adverse action against the company. It might cease any future grants. Joanna as a company secretary of Orange Coffee Supplies Ltd has the right to communicate with the directors of the company. She has come to know about the e mail from Simone regarding import of coffee beans made in North Musoria. If she reveals this information to everybody, Simone would be unhappy with her. But it is Joannas duty to reveal this information to directors of the company as a company secretary. She is supposed to report to the directors the risks that the company faces in business. The company would lose a lot of goodwill with the people because it has all along been projecting itself as ethical coffee importer. The directors would be able to handle the issue better. There can be a change in the companys policy and the coffee beans produced in North Musoria may not be imported in future. The profit margins of company would come down but the company can prevent drastic public reaction by apologising to them. The directors can even remove the managing director Simone from her position. People are becoming more aware of the issue of corporate social responsibility. The annual reports of companies carry information about how they are doing good for the society and are careful regarding issues like global warming. The annual report also carries the directors report in which it would be mentioned that how Orange is an ethical coffee importer. It is therefore the duty of Joanna to give the information to the directors, who are to perform their duties with due care and diligence. The directors should have known what Simone was up to. Joanna is also the in house counsel in Orange Coffee Supplies Ltd. She is also a lawyer by profession. She gets a very good salary from the company and there are dangers that she might lose her job if she speaks against Simone and the companys arrangement of importing coffee beans produced in North Musoria. She might not get the support of the directors and they along with Simone would view her as a threat. They might also offer her a better salary to keep the secret with her and join other managers who are supporting Simone. In lawyers profession there is constant pressure to win the case from different parties. There are lawyers who defend their client even when they know that person to be a cheater. But there are other lawyers who fight in the court only for a truthful person. There is lot of commercialization in the field of law but there are many ethical lawyers, who believe in certain good ideals and principles and still win the case. Joanna reports to Simone directly as the general counsel of the company. She advises the firm on the legal matters. She can advise Simone whether coffee beans made in North Musoria should be imported or not. If any law is being broken in such transactions, Joanna can inform the board of directors regarding the risks attached to such transactions being carried out. The government of the country can take action against the company. The company is listed with the Australian Stock Exchange, which can ask for information on such matter from the company. The accounts of the company are audited. The auditors would ask for more facts on such transactions. If the information regarding such transactions gets out through any of the managers of the company, there would be increased scrutiny by the income tax department. If the shareholders of the company get to know about these imports of coffee beans from North Musoria, many of them would support Joanna. The shareholders have invested their mon ey in the company and know that any adverse publicity about the company, would also lead to fall in the market value of the company. If the customers of the company, get agitated by the revelation, there would be drastic fall in the sales. It is the shareholders who have appointed the directors of the company including Simone. Simone could remind Joanna about the client legal privilege. According to this principle if there is exchange of any vital information between a lawyer and the client, the lawyer is not supposed to reveal this information to others. But Joanna can claim that this rule does not apply in the situation as the information was not given to her by Simone, she only found it somewhere. So she can reveal the information to anyone she wants. There are several options available to Joanna. She could try to make Simone and other directors of the company see the fault in importing coffee beans in such a dubious way. Joanna could take the help of other likeminded managers in making Simone see reason. Otherwise, she can give the information to the media. This would be an extreme step and she is almost sure to lose her job. But if she believes in business ethics, she would do so and try to find the job of a lawyer somewhere else. She would have lot of support from people who are ethical and get a job in a more ethical company.

The Stages of New Product

Question: Explain Marketing Strategy and Plan for Atlantic Quench? Answer: Introduction Atlantic Quench is an agricultural marketing co-operative organization, which was established in the year of 1930. Over the years, the organization has operated their business operations in the field of fruit juice and snacks fruit items. Apart from this, the organization has also produced cranberry sauce and dried cranberries, which has assisted the organization to establish recognition in the operating market. In this regard, the objective of this assignment is to draw a marketing plan, which will assist the organization to archive predetermined goal more effective manner. Apart from this, through preparing this marketing plan, the organization can identify their required marketing strategies, which will assist the organization to enhance profitability and growth. Moreover, it will also help the organization to satisfy the needs and expectations of the customers. Current Situation of Atlantic Quench According to Ardley and Quinn (2013), Atlantic Quench is running their business in food and beverage markets in UK. The revenue generation percentage of Atlantic Quench still consists fewer than 5%. Apart from that, there are several competitors in UK especially in the food and beverage market such as Coca Cola, Pepsi, Tropicana, etc that make huge competition. Rapid growth as well as popularity of the competitors make hard to establish a brand for Atlantic Quench. ta Company Name Market Share Coca Cola 17.9% Pepsi 21.8% Tropicana 11.5% Atlantic Quench 2.9% Company Analysis In order to analyze the company situation, it is highly essential to concentrate on the mission and vision of the organization. Apart from this, an organization should have concentrate on its product manufacturing process along with its research and development process, which may enhance opportunity for the organization. Simultaneously, by concentrating on company analysis an organization can ensure its future growth prosperity. Additionally, companys current situation analysis helps an organization to identify the needs and expectations of the customers. Mission Statement To develop a new energy drink product for the youth and elder generations. Vision Statement To accomplish high market share and long-term prosperity in the energy drink segment. Product Range The objective of the organization is to introduce two kind of flavor in terms of energy drink. In this regard, high vitamin ingredients added drink has been chosen for the elders. On the other hand, caffeine added energy drink has been introduced for the youth generation. Customer Analysis Over the years, UK customers are recognized as a highly potential customer among the global market. Moreover, UK customers are also highly conscious regarding their health and hygienist related aspects. Moreover, taste and price both are the most crucial aspects, which may influence UK based buyers decisions during consumption food or drink. Thus, the organization has intended to develop a new energy drink, which may satisfy the taste of the customers. On the other hand, by emphasizing towards product specification such as vitamins, nutrition and caffeine, the organization has tried to fulfill needs and expectations of the customers. Competitors Analysis of Atlantic Quench According to Pike and Page (2014), competitors analysis mainly discusses about doing the identification of the competitors as well as evaluation of the various strategies in order to determine both the weakness and strengths in the relation to the services or the products. Moreover, in doing the evaluation of the competitors it needs to find about the various information regarding the competitors (Schlager and Maas, 2013). It also discusses about the information in order to predict about the competitors behaviors. Therefore, with the help of competitors analysis, Atlantic Quench needs to identify various potential competitors that include both the primary as well as secondary competitors of the Atlantic Quench. Moreover, it also discuses about both the risks as well as opportunities in order to launch their energy drinks based on the market strategies of the energy drinks (Taylor-West, Saker and Champion, 2012). Beverages Competitors Analysis Coca Cola Moderate Competitor Pepsi Tough Competitor Tropicana Low Competitor Table 1: Competitors of Atlantic Quench Internal Analysis Internal analysis is one of the essential aspects through which it is possible to identify the strength and weaknesses of an organization. Apart from this, by concentrating on internal analysis an organization may also indentify their future opportunities and threats. In this assignment, the objective of internal analysis is to identify and understand the future prosperity of Atlantic Quenchs new launched energy drink product. Strength In order to highlight the strength of newly developed energy drink product it can be claimed that high vitamin ingredients and nutrition ingredients added drink are the key strength for the organization. Weaknesses Simultaneously, in order to highlight weaknesses of the organization, it can be mentioned that presence of giant brand in the operative market may affect presence of the new energy drink brand in a diversified manner. Opportunities In order to highlight opportunities of the organization, it can be argued that extension of product line may create a position impact on the brand in terms of market share. On the other hand, existing supply chain may influence the presence of newly developed energy drink product in the operative market in an effective manner. Threats Presence of giant brand in the operative market may influence market barriers for the organization. In this relation, it can be argued that cost of product, supplement drink and government caution regarding high caffeine content may affect the performance of the business in a diversified manner. External Analysis In order to analyze competitive forces of the organization, it is required to incorporate Porters Five Forces model, which may identify the competitive structure and business environment of the organization in the operative marketplace. Bargaining Power of Suppliers (Moderate) With the aim of identify the bargaining power of suppliers for Atlantic Quench, it is recognized that the organization has a very strong command over its suppliers due to its long-term presence in the market as food and beverage operator. Thus, it can be mentioned that the bargaining power of suppliers is moderate i.e. Atlantic Quench. Bargaining Power of Customers (Low) Similarly, during identifying the bargaining power of customers for Atlantic Quench, it is revealed that large numbers of energy drink manufacture organizations are operating their business in the local market of UK. Thus, consumers can shift one brand to another very frequently, which signifies that the bargaining power of customer is low i.e. Threat of New Entrants (Low) Simultaneously, in order to identify the threat of new entrants in the market, it is revealed that it is quite difficult for a new organization to accrue the market in an effective manner. In relational to this, it can be argued lack of presence effective supply chain model may affect performance of the organization in diversified manner. Thus, it can be mentioned that the threat of a new player is low i.e. Atlantic Quench. Threat of Substitute Products (High) On the other hand, in order to recognize the threat of substitute product, it is revealed that large numbers of competitors have introduced several substitute products such as food drink and many others. Thus, it can be claimed that the threat of substitute product is very high i.e. Atlantic Quench. Competitive Rivalry within the Industry (High) In order to analyze the competitive rivalry of Atlantic Quench within the industry, it is notified that larger numbers of energy drink manufacturers are emphasizing towards quality with the intention of attracting the attention of consumers. At the same time, a few organizations have also concentrated on low-cost based products for enhancing level of competitive advantages in the operating market. Thus, it can be argued that the organization has high competitive rivalry within the industry. Marketing Segmentation According to Ardley and Quinn (2013), Market segmentation focuses on dividing the market into consumers, businesses, geographies having common interests, priorities and then directing the market strategies towards them. The consumption of energy drinks is rising rapidly, which has been witnessed by the growth of energy drink over the last decade in the domestic market of UK. Demographics Wise Segmentation Majority of the youth citizens of UK prefer to consume energy drink daily. The age range of the consumers is 15- 24 years. In this regard, it can be claimed that the interest of the energy drink is growing rapidly for the domestic market of UK. On the other hand, it is also revealed that the elder citizens of UK (in between the age group of 35-45) also prefer to consume energy drink as it is recognized as a healthy and hygienic item. In this regard, more specifically it can be argued that due to the presence of high vitamin ingredients and nutrition ingredients, consumers of UK more often getting attracted towards the energy drink product. Customer Attitudes in UK In order to identify the customer attitude in the local market of UK, it is revealed that youth generation has the tendency of consuming energy drink. Moreover, it is also identified that youth also have a tendency of getting attracted towards the attractive packing products. Moreover, large number of UK youths generally watches television. Apart from this, they also uses social media platform such as Facebook and Twitter among others. Thus, it this regard, rationally it can be argued that through emphasizing towards the packaging and by choosing effective promotional activities, Atlantic Quench can attract the attention of the consumers. Similarly, it is also notified that UK consumers (Between the age group 35-45) like to consume high vitamins and nutrition ingredients products. Thus, with the aim of attracting the attention of the elder consumers of UK, Atlantic Quench will need to keep the consistency of their product in terms of quality (Grubor, Djokic and Milicevic, 2014). Market Trend and Growth Prosperity of Energy Drink Overall growth of energy drinks is determined positively by new product launches, complete packaging and growing retail distribution. Other factors that contribute to market growth are ethnicity and age. Aggressive marketing strategies have led to availability of these energy drinks in the groceries and all types of retail outlets. According to Packaged Facts, convenience stores occupy the largest share (59%), succeeded by mass merchandise (13%), supermarkets (10%), club stores (5%) and drug stores (2%). Similarly based on the report of energy drink industry, it is witnessed that few well known marketers dominate the market for energy drinks reflecting the effect of first movers advantage in this domain which has spawned the establishment of new brands, viz. Red Bull, Monster Energy, 5-Hour Energy and Rockstar Energy. Marketing Strategy for Energy Drink According to the viewpoint of Clancy (2015), marketing strategy is one of the most essential aspects for an organization through which an organization can enhance their profitability and also can ensure their long-term sustainability in the operating marketplace. In this regard, more specifically it can be mentioned that through emphasizing towards the aspects of principle management, Atlantic Quench can accrue more customers for their newly developed drink product. Simultaneously, it can be claimed that through emphasizing towards the aspects of marketing mix, Atlantic Quench can also enhance their competitive advantage in the operating marketplace (Clancy, 2015). On the other hand, based on the viewpoint of Wright and Larsen (2014), through concentrating towards the new product development related aspects, Atlantic Quench can establish a positive recognition in a competitive marketplace. Moreover, claimed that through emphasizing towards advertising and promotional activities Atlantic Quench can reinforce their brand image in the global market. The marketing strategies, which may influence the business performance of Atlantic Quench in a positive manner those, are discussed below: Marketing Mix In this context, it can be argued that trough concentrating on marketing mix related aspects; Atlantic Quench can address the key issues and challenges of the organization. Simultaneously, through emphasizing towards the marketing mix related aspects Atlantic Quench can fulfill the need and expectation of the customers for their newly developed energy drink product. 7Ps Plan Product In order to introduce energy drink in the operating market, Atlantic Quench should need to consider the quality of the product for fulfilling the need and expectation of the customers. Simultaneously, the organization will need emphasis towards the consistency of the product for ensuring its future prosperity. Price For accruing large amount of customers for the energy drink product, Atlantic Quench should need to concentrate towards the pricing of the product. In this regard, more specifically it can be argued that through incorporating cost effective pricing strategy the organization can enhance its competitive advantages Place Simultaneously, place is highly essential aspect for an organization. In this context, it can be claimed that Atlantic Quench should identify the potential market, before launching the newly developed energy drink into the market. Promotion Similarly, promotion is also highly essential for an organization. In this context, it can be claimed that through emphasizing towards promotional activities such as providing offers on first purchase, etc. the organization can accrue large number of customers. In this context, it can be stated that through incorporating towards effective promotional tool Atlantic Quench can enhance its brand recognition. Additionally, it can be argued that people, process and physical evidence is also may create an impact on the performance of the organization. Thus, it can be evidently mentioned that Atlantic Quench should consider all these above stated aspects before introducing new product. New Product Development (NPD) Apart from marketing mix, NPD is also one of the highly essential aspects for an organization, through which Atlantic Quench can ensure the efficiency of the product and it may also fulfill needs and expectations of the customers. In this regard, Atlantic Quench should need to consider certain steps during the development of new energy drink product. A diagram is depicted below for better understanding. Fig. 1: The Stages of New Product Development Promotional Strategy Moreover, through emphasizing towards promotional strategy Atlantic Quench can ensure its long-term sustainability in the global market. In this regard, certain aspects are highlighted below: Creative television and radio advertisement Print advertising, guerilla OOH advertising and trade promotion tool to encourage promotional display Organizing events and road shows Emphasizing sub culture marketing strategy like sponsorship in musical events and concert, regionally selected festivals, memorable events where free product samples will be distributed sponsorship Offer energy drinks with quick grab food like sandwich, pizza or other fast food through corporate alliance Promotional coupons and discounts will also influence the purchase behavior. Logo should use color to stimulate emotion. Looks of package, size, proper labeling with nutritional information are elements in the evaluation of decision making process Develop social media, video, blogs, content, podcasting, picture sharing, two way communication and other online marketing strategy to the extent to engage with consumers. To create sponsorship endorsement in famous sports events, and fashion events. Adding to cognitive segmentation, new energy drinks appeal various subcultures in the target market and differentiate from competitor market. Company can take a look about sponsoring different and endearing sports like mount climbing, soccer, car racing, bike racing etc. The belief, knowledge and meaning are entangled with other knowledge that form brand attitude which helps to influence purchasing intention other characteristic including action are brand loyalty and product preference. Pricing Strategy: A premium pricing strategy for each product is recommended as Pricing is not the basis of energy drink market. The target price are being measured include entry into the energy drink, category, sales, return of investments, market share shows a way to form marketing strategy. Short term and long term Projection of Atlantic Quench In order to discuss about both the short term as well as long-term projection of the Atlantic Quench it needs to make the profit as well as to maintain the overall range of the growth. Moreover, in order to deduce both the long term as well as short-term goals, the Atlantic Quench needs to maintain some of the following things (Taylor-West, Saker and Champion, 2012): Analyze the customers as well as projection of the revenue growth: In order to do the business, it needs to determine the combination of both the long terms and short-term goals. In the context of long-term goals, it needs to increase the revenue based on the time (Weinstein, 2010). On the other hand, in doing the description about the short-term goals it describes about the wants and demands of the customers (Wright and Larsen, 2014). Perfection of the customer service: In order to introduce the long-term goals it discusses about doing the creation of the customer base. Moreover, it also discusses about collecting various customer information so that it becomes easy to have the proper understanding about the characteristics of the customers (Wright and Larsen, 2014). Therefore, it becomes easy to have the proper as well as loyal customer services. Conclusion This particular study mainly concludes about the introduction of energy drinks of Atlantic Quench. Therefore, it also discusses about the various analysis in order to implement the energy drinks that includes competitors analysis, situation analysis as well as various internal and external analysis. Moreover, in this particular assignment it also discusses about the various marketing strategies based on which Atlantic Quench can introduce their energy drink in the targeted market platform. 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